莆田外贸网站Google优化与南充谷歌竞价推广：电商新手必备13个推广专有名词解析

莆田外贸网站Google优化与南充谷歌竞价推广：电商新手必备13个推广专有名词解析

Putian Foreign Trade Website Google Optimization & Nanchung Google Ads: 13 Must-Know Marketing Terms for E-commerce Beginners

在电商业务中，推广具有至关重要的作用，它直接关系到企业的销售增长、品牌塑造和市场竞争力。本文将为商友们介绍13个电商推广工作中常见的专有名词，特别是做跨境电商的商友们可千万不要错过哦~

In e-commerce business, marketing plays a vital role directly related to sales growth, brand building and market competitiveness. This article will introduce 13 common marketing terms in e-commerce promotion, especially for cross-border e-commerce merchants.

1. PPC（Pay Per Click）：中文意思是"按点击付费"。这是一种在线广告模式，广告主只有在其广告被点击时才需要支付费用。

1. PPC（Pay Per Click）: Meaning "pay per click" in Chinese. This is an online advertising model where advertisers only pay when their ads are clicked.

2. CPC（Cost Per Click）：中文意思是"每次点击成本"，是衡量不同广告活动效率的关键指标之一。

2. CPC（Cost Per Click）: Meaning "cost per click" in Chinese, it's one of the key metrics to measure the efficiency of different ad campaigns.

3. Click Rate：通常指的是点击率，即用户点击广告或商品链接的次数与广告或商品被展现次数的比例。

3. Click Rate: Usually refers to click-through rate (CTR), which is the ratio of clicks to impressions of an ad or product link.

4. SEM（Search Engine Marketing）：意即搜索引擎营销，它是一种网络营销方式，旨在通过搜索引擎平台来提高网站的可见性。

4. SEM（Search Engine Marketing）: Meaning search engine marketing, it's a form of online marketing aimed at improving website visibility through search engines.

5. SEO（Search Engine Optimization）：搜索引擎优化。这是一种通过对网站进行内部和外部的调整优化，改进网站在搜索引擎中的自然排名。

5. SEO（Search Engine Optimization）: Search engine optimization. This is a technique to improve a website's organic ranking in search engines through internal and external adjustments.

6. EDM（Electronic Direct Marketing）：中文意思为电子邮件营销，是利用电子邮件与受众客户进行商业交流的一种直销方式。

6. EDM（Electronic Direct Marketing）: Meaning email marketing in Chinese, it's a direct marketing method using email to communicate with target customers.

7. AdWords：Google的一种在线广告服务，它允许广告商在Google搜索结果页上展示他们的广告。

7. AdWords: Google's online advertising service that allows advertisers to display ads on Google search results pages.

8. Banner：网页上的广告条或横幅广告，这是一种常见的网络广告形式。

8. Banner: Banner ads on web pages, a common form of online advertising.

9. Button：按钮广告，主要通过在网页、移动应用或电子邮件中插入可点击的按钮来吸引用户点击。

9. Button: Button ads that attract clicks through clickable buttons on web pages, mobile apps or emails.

10. PR推广（Public Relations）：即公共关系，是指企业或组织通过与公众进行沟通和交流，建立良好的形象和声誉。

10. PR（Public Relations）: Meaning public relations, it refers to companies or organizations building good image and reputation through communication with the public.

11. Advertorial：即社论式广告或软文，是一种文字广告形式。

11. Advertorial: Meaning native advertising or soft articles, it's a form of text advertising.

12. DSP展示广告（Demand-Side Platform）：是一个在线竞价投放平台，专为广告主或代理商提供。

12. DSP（Demand-Side Platform）: An online bidding platform specifically for advertisers or agencies.

13. POP（Point Of Purchase）："售点广告"或"销售时点广告"，也被称为销售终端广告。

13. POP（Point Of Purchase）: "Point of purchase" advertising, also known as point-of-sale advertising.

掌握这些推广专有名词，将帮助您更好地理解电商推广的各种方式，从而制定更有效的营销策略。特别是对于莆田外贸网站Google优化和南充谷歌竞价推广的商家来说，这些知识尤为重要。

Mastering these marketing terms will help you better understand various e-commerce promotion methods and develop more effective marketing strategies. This knowledge is particularly important for Putian foreign trade website Google optimization and Nanchung Google Ads merchants.