为什么外贸服装如此便宜？揭秘乐天(Rakuten)和谷歌推广背后的秘密
为什么外贸服装如此便宜？揭秘乐天(Rakuten)和谷歌推广背后的秘密
Why Are Foreign Trade Clothes So Cheap? Uncovering the Secrets Behind Rakuten and Google Promotions
外贸服装价格低廉的原因一直是消费者关注的焦点。实际上，多数外贸服装都是为国外品牌代加工的剩余产品，这些产品由于各种原因无法进入正规销售渠道。
The reason for the low prices of foreign trade clothing has always been a focus for consumers. In fact, most foreign trade clothing are surplus products processed for foreign brands, which cannot enter formal sales channels for various reasons.
国外品牌公司对产品质量要求极其严格，任何不符合标准的残次品都会被留在代工厂。这些产品包括：
Foreign brand companies have extremely strict requirements on product quality, and any defective products that do not meet the standards will remain in the OEM factories. These products include:
- 轻微瑕疵的产品
- Products with minor defects
- 颜色略有差异的批次
- Batches with slight color differences
- 尺寸不标准的商品
- Products with non-standard sizes
由于这些产品无法通过品牌方的质检，代工厂处理这些产品几乎没有成本，因此可以以极低的价格出售。这也是为什么在乐天(Rakuten)和谷歌推广的外贸店铺中，商品价格往往低得令人难以置信。
Since these products cannot pass the brand's quality inspection, OEM factories have almost no cost in disposing of these products, so they can be sold at extremely low prices. This is also why the prices of goods in foreign trade stores promoted on Rakuten and Google are often unbelievably low.
外贸服装销售渠道的特点：
Characteristics of foreign trade clothing sales channels:
- 无法进入品牌正规销售体系
- Cannot enter the brand's formal sales system
- 主要通过网店和地摊等非正规渠道销售
- Mainly sold through informal channels such as online stores and street stalls
- 价格通常只有正品的1/3甚至更低
- The price is usually only 1/3 or even lower than the genuine product
需要提醒消费者的是，虽然这些外贸服装价格诱人，但质量确实无法与正品相提并论。在乐天(Rakuten)或谷歌推广的店铺购买时，一定要仔细检查商品详情和评价。
It should be reminded to consumers that although the prices of these foreign trade clothes are attractive, the quality is indeed incomparable to genuine products. When purchasing from stores promoted on Rakuten or Google, be sure to carefully check product details and reviews.
