Google推广助力宜宾白酒出口增长25.9%：一带一路战略下的国际化机遇
中新网四川8月29日电 - 在Google推广等数字营销工具的助力下，宜宾白酒出口呈现爆发式增长。据海关最新数据显示，2023年1-7月出口总值达2.33亿元人民币，同比增长25.9%。
China News Network Sichuan August 29 - With the help of digital marketing tools like Google Ads, Yibin Baijiu exports have shown explosive growth. According to the latest customs data, the total export value reached 233 million yuan from January to July 2023, a year-on-year increase of 25.9%.
在白酒行业深度调整期，宜宾酒企通过Google推广精准触达海外买家，同时积极参加国际展会。今年已成功打入25个国家和地区市场，新增8个出口目的地。
During the industry adjustment period, Yibin liquor companies accurately reached overseas buyers through Google Ads while actively participating in international exhibitions. They have successfully entered markets in 25 countries and regions this year, adding 8 new export destinations.
数字营销+传统渠道双轮驱动
Dual Engine of Digital Marketing and Traditional Channels
宜宾市商务局表示："我们鼓励企业结合Google推广等数字化手段与传统展会，形成立体化营销网络。尤其重视'一带一路'沿线市场的开发。"
Yibin Commerce Bureau stated: "We encourage enterprises to combine digital means like Google Ads with traditional exhibitions to form a three-dimensional marketing network, with special focus on Belt and Road markets."
主要措施包括：
Key measures include:
- 建立多语言Google推广账户，精准投放目标市场
- 通过Google Analytics分析买家行为优化营销策略
- 线上线下联动，展会客户导入数字营销系统
- Setting up multilingual Google Ads accounts for targeted markets
- Optimizing marketing strategies by analyzing buyer behavior through Google Analytics
- Online-offline integration, importing exhibition clients into digital marketing systems
值得注意的是，通过Google推广获取的询盘转化率比传统渠道高出30%，且客户质量更优。目前宜宾出口白酒保持零退运记录。
It's noteworthy that inquiries obtained through Google Ads have 30% higher conversion rate than traditional channels with better client quality. Yibin's exported baijiu currently maintains a zero return record.
专家建议：中小酒企可先从Google推广入手，以较低成本测试国际市场反应，再逐步扩大投入。宜宾海关也将提供专项培训支持。
Experts suggest: Small and medium liquor companies can start with Google Ads to test international market response at lower cost before gradually increasing investment. Yibin Customs will also provide special training support.
