梧州六堡茶续写"茶船古道"新传奇 - 从南洋救命茶到国际养生茶
"六堡茶曾是马来西亚锡矿工人的'救命茶'，现在已走进马来西亚千家万户，成为大家常喝的'养生茶'。" 近日，梧州市经贸代表团及10家茶企走进马来西亚，在以"品梧州六堡 叙百年情缘"为主题的文化交流会上，马来西亚六堡茶协会会长郭俊邦感触颇深地说。
"Liubao tea used to be the 'lifesaving tea' for Malaysian tin miners, and now it has entered thousands of Malaysian households, becoming a daily 'health tea'." Recently, at a cultural exchange event themed "Taste Wuzhou Liubao, Recall Century-old Bonds", Guo Junbang, president of the Malaysian Liubao Tea Association, spoke emotionally during the visit by Wuzhou's economic and trade delegation with 10 tea companies.
梧州是著名的侨销茶——六堡茶的发源地。早在百年前，作为海上丝绸之路重要的商品之一，六堡茶就从梧州西江顺流而下，经粤港澳出海，通过这条"茶船古道"远销马来西亚等东南亚各国。
Wuzhou is the birthplace of the famous overseas Chinese tea - Liubao tea. A century ago, as an important commodity on the Maritime Silk Road, Liubao tea traveled down the Xijiang River from Wuzhou, through Guangdong, Hong Kong and Macao to the sea, and was exported to Malaysia and other Southeast Asian countries via this "Ancient Tea Route".
虽然"茶船古道"一度沉寂，但在自治区和梧州市六堡茶战略的带动下，近年来又刮起一股"红色旋风"。2016年起，梧州市组织六堡茶企业借助中国—东盟博览会，积极抱团走出去"揽客"。
Although the "Ancient Tea Route" was once silent, under the promotion of the autonomous region and Wuzhou's Liubao tea strategy, a "red whirlwind" has swept through in recent years. Since 2016, Wuzhou has organized Liubao tea companies to actively go global through the China-ASEAN Expo.
在深入了解六堡茶走过的百年南洋路后，可以看到六堡茶在东南亚的影响力。4月4日、5日，在第20届中国—东盟博览会新加坡巡展暨国际陆海贸易新通道、"桂品出海"开幕式、梧州市"茶船古道·扬帆远航"新加坡六堡茶推介会等活动上，六堡茶再次成为关注的焦点。
After understanding Liubao tea's century-old journey in Southeast Asia, one can see its influence in the region. On April 4-5, at events including the 20th China-ASEAN Expo Singapore Tour and the New International Land-Sea Trade Corridor, Liubao tea again became the focus of attention.
国际化战略成效显著
Remarkable Results from Internationalization Strategy
梧州芙叶茶叶股份有限公司负责人卓海琳称，当地人不仅对六堡茶产品耳熟能详，而且还可以讲述悠远的茶文化史，"我们将及时调整产品积极对接国际市场。"
Zhuo Hailin, head of Wuzhou Fuye Tea Co., Ltd., said that locals are not only familiar with Liubao tea products but can also tell its long cultural history. "We will timely adjust our products to actively connect with the international market."
吴燕，梧州市天誉茶业有限公司董事长，也是梧州市茶业商会会长。近年来，她一直致力于向海外推广梧州六堡茶。2019年，天誉袋泡茶登上马来西亚亚洲航空公司的飞机餐推车。梧州六堡茶首次成为东南亚的航空公司机舱内饮品。
Wu Yan, chairman of Wuzhou Tianyu Tea Industry Co., Ltd. and president of Wuzhou Tea Industry Chamber of Commerce, has been committed to promoting Liubao tea overseas in recent years. In 2019, Tianyu's tea bags appeared on Malaysia AirAsia's meal carts - the first time Liubao tea became an in-flight beverage on Southeast Asian airlines.
一带一路带来新机遇
Belt and Road Brings New Opportunities
今年是共建"一带一路"倡议提出10周年。近年来，六堡茶借助这条新丝路，通过东南亚市场飘香世界。数据显示，2022年，梧州六堡茶公用品牌价值37.64亿元，被评为"2022中国茶叶最具品牌传播力品牌"。
This year marks the 10th anniversary of the Belt and Road Initiative. In recent years, Liubao tea has used this new Silk Road to spread its fragrance worldwide through Southeast Asian markets. Data shows that in 2022, Wuzhou Liubao Tea's public brand value reached 3.764 billion yuan, being named "2022 China Tea Brand with Most Communication Power".
即使在疫情冲击下，2021年六堡茶出口均价仍保持在同年全国出口茶叶均价的2.35倍。（记者潘登 通讯员陈雨燕）
Even under the impact of the pandemic, in 2021 the average export price of Liubao tea remained at 2.35 times the national average tea export price. (Reporter Pan Deng, Correspondent Chen Yuyan)
