可信赖的SEO推广计划方案：谷歌优化竞价推广全解析
可信赖的SEO推广计划方案：谷歌优化竞价推广全解析
Reliable SEO Promotion Plan: Complete Guide to Google Ads Optimization
谷歌广告基础篇1：广告类型全面介绍
Google Ads Basics Part 1: Comprehensive Introduction to Ad Types
在数字营销领域，谷歌广告是最有效的推广工具之一。谷歌提供多种广告类型，包括：
In the field of digital marketing, Google Ads is one of the most effective promotion tools. Google offers various ad types including:
- 搜索广告 (Search Ads)
- 展示广告 (Display Ads)
- 视频广告 (Video Ads)
- 购物广告 (Shopping Ads)
- 应用广告 (App Ads)
如何选择广告系列目标？
How to Choose Campaign Objectives?
在创建新广告系列时，系统会提示您选择广告系列目标和类型。根据您的营销目标，可以选择以下主要目标：
When creating a new campaign, the system will prompt you to select campaign objectives and types. Based on your marketing goals, you can choose from the following main objectives:
- 销售 (Sales)
- 潜在客户 (Leads)
- 网站流量 (Website Traffic)
- 产品和品牌钟意度 (Product and Brand Consideration)
- 品牌认知度和覆盖面 (Brand Awareness and Reach)
- 应用宣传 (App Promotion)
谷歌广告系列类型详解
Detailed Explanation of Google Campaign Types
谷歌广告系列类型决定了您的广告展示位置，主要包括：
Google campaign types determine your ad placements, mainly including:
| 广告系列类型 | Campaign Type | 说明 | Description |
|---|---|---|---|
| 搜索网络广告系列 | Search Network Campaign | 投放在Google搜索结果页 | Appears on Google search results pages |
| 展示广告网络广告系列 | Display Network Campaign | 在合作网站上展示 | Displays on partner websites |
| 购物广告系列 | Shopping Campaign | 产品目录展示 | Product catalog display |
新版谷歌广告的变化
Changes in the New Google Ads
新版谷歌广告对广告系列类型进行了优化调整。例如，如果您想制作一个同时定位搜索网络和展示广告网络的广告系列（相当于旧版中的"搜索网络和精选展示广告网络"），现在可以选择"搜索网络"作为广告系列类型，然后在投放网络设置中启用展示广告网络。
The new Google Ads has optimized campaign types. For example, if you want to create a campaign targeting both search and display networks (equivalent to "Search Network with Display Select" in the old version), you can now choose "Search Network" as the campaign type and then enable the display network in the placement settings.
