为什么需要谷歌推广？新手如何使用Semrush进行关键词分析
对于自有货源的商家来说，快速找到目标客户并建立沟通渠道是业务成功的关键。谷歌推广能帮助您的产品在潜在客户搜索时立即呈现，大幅提升获客效率。
For businesses with their own inventory, quickly finding target customers and establishing communication channels is key to success. Google Ads can help your products appear immediately when potential customers search, significantly improving customer acquisition efficiency.
关键词研究的重要性
The Importance of Keyword Research
从SEO新手到专家都明白，关键词研究是数字营销的基础。目前主流的关键词研究工具包括Ahrefs、Semrush和Moz，每个工具都有其独特优势。
From SEO beginners to experts, everyone understands that keyword research is the foundation of digital marketing. The mainstream keyword research tools currently include Ahrefs, Semrush and Moz, each with its unique advantages.
为什么选择Semrush？
Why Choose Semrush?
虽然Ahrefs在SEO领域占据领先地位，但其高昂的价格对新手并不友好。对于从0到1建立网站的新手，Semrush提供了更实惠的选择和足够强大的功能。
Although Ahrefs leads in the SEO field, its high price is not friendly to beginners. For novices building websites from 0 to 1, Semrush offers a more affordable option with sufficiently powerful features.
Semrush核心功能解析
Core Features of Semrush
1. 自然搜索分析
可以查询竞争对手网站的所有关键词及其排名位置。新手阶段最好的学习方法就是分析成功的竞争对手，通过筛选KD值和流量等指标，找出可操作的关键词。
1. Organic Search Analysis
You can query all keywords and their ranking positions of competitor websites. The best learning method at the beginner stage is to analyze successful competitors, by filtering indicators like KD value and traffic to find actionable keywords.
2. 流量分析
需注意：Semrush和Ahrefs的流量数据都不完全准确，最准确的流量数据只能通过Google Search Console获取。这些工具的数据仅作为参考。
2. Traffic Analysis
Note: Neither Semrush nor Ahrefs traffic data is completely accurate. The most accurate traffic data can only be obtained through Google Search Console. Data from these tools is for reference only.
3. 关键词差距分析
当收集多个竞争对手网站时，此功能可找出网站间重叠和不重叠的关键词。在不重叠的关键词中，往往隐藏着高价值、低竞争的机会。
3. Keyword Gap Analysis
When collecting multiple competitor websites, this feature can identify overlapping and non-overlapping keywords. Among non-overlapping keywords, there are often high-value, low-competition opportunities.
给新手的建议
Advice for Beginners
1. 不要被工具的复杂性吓倒，从基础功能开始逐步学习
2. 尽量阅读英文原文，减少对翻译工具的依赖
3. 重点关注几个核心功能，不必追求面面俱到
4. 将80%精力放在20%最有价值的关键词上
1. Don't be intimidated by the complexity of the tool, start with basic features and learn step by step
2. Try to read the original English and reduce reliance on translation tools
3. Focus on a few core features instead of trying to master everything
4. Put 80% effort into the 20% most valuable keywords
