为什么要选择谷歌推广？Google Ads电商转化目标设置全攻略
在当今数字化营销时代，Google Ads已成为企业拓展全球市场的首选工具。特别是对于电商企业而言，精准设置转化目标是提升广告效果的关键步骤。本文将详细介绍如何在Google Ads中设置电商转化目标（如加购车、发起结账等）。
In today's digital marketing era, Google Ads has become the preferred tool for businesses to expand into global markets. Especially for e-commerce businesses, accurately setting conversion goals is crucial for improving ad performance. This article provides a detailed guide on how to set up e-commerce conversion goals (such as add-to-cart, initiate checkout) in Google Ads.
准备工作/Prerequisites
1. 已创建Google Analytics 4（GA4）账户
2. 网站已安装GA4跟踪代码
3. GA4中已设置目标事件并标记为转化
4. Google Ads与GA4已完成关联
1. Have created a Google Analytics 4 (GA4) account
2. GA4 tracking code installed on website
3. Goal events set up and marked as conversions in GA4
4. Google Ads linked with GA4
详细设置步骤/Step-by-Step Setup Guide
1. 登录Google Ads账户：https://ads.google.com/
2. 点击"工具和设置" → "转化"
3. 点击"新建转化操作" → "导入"
4. 选择"Google Analytics 4"媒体资源 → "网站" → "继续"
5. 选择"加入购物车"事件（发起结账设置步骤相同）
6. 点击"导入并继续" → "完成"
1. Log in to Google Ads account: https://ads.google.com/
2. Click "Tools & Settings" → "Conversions"
3. Click "New conversion action" → "Import"
4. Select "Google Analytics 4" property → "Website" → "Continue"
5. Select "add_to_cart" event (same steps for initiate_checkout)
6. Click "Import and continue" → "Done"
重要设置提示/Important Settings Tips
• 账号级目标设置：电商广告应以"购买"为主要转化目标。如需将加购车作为次要目标，需将"纳入到账号级目标"设为"否"。
• Account-level goal setting: E-commerce ads should use "purchase" as the primary conversion goal. If using add-to-cart as a secondary goal, set "Include in account-level goals" to "No".
• 出价优化设置：在"目标和操作优化"中，可将次要目标设为"不用于优化出价的次要操作"。
• Bid optimization setting: In "Goals and bid optimization", secondary goals can be set as "Secondary actions not used for bid optimization".
专业提示：对于电商广告，建议以最终转化为主要优化目标，其他行为作为辅助参考指标。
Pro Tip: For e-commerce ads, we recommend using final conversions as the primary optimization goal, with other behaviors as supplementary metrics.
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