Google广告拒登原因及解决方法 - 完整SEO指南
稳定的ads零售怎么推广？谷歌怎么做竞价推广的？许多外贸人士在投放Google广告时都会遇到广告被拒登和账户被暂停的问题。本文将详细解析Google广告审核机制，并提供专业解决方案。
How to promote stable ads retail? How to do Google bidding promotion? Many foreign trade professionals encounter ad rejections and account suspensions when running Google Ads. This article will analyze Google's ad review mechanism in detail and provide professional solutions.
Google Ads审核架构 | Google Ads Review Structure
1) 广告内容：大部分拒登可自行修改后系统自动审核，部分需人工审核
1) Ad Content: Most rejections can be modified and resubmitted for automatic review, some require manual review
2) 关键字：检查关键字与落地页的匹配度
2) Keywords: Check the matching degree between keywords and landing pages
3) 广告附加信息：政策与广告一致，拒登不影响主广告展示
3) Ad Extensions: Policies are consistent with ads, rejection won't affect main ad display
4) 网站：网站违规会导致相关广告全部拒登
4) Website: Website violations will cause all related ads to be rejected
5) 账户：多次违规可能导致账户暂停或永久封禁
5) Account: Multiple violations may lead to account suspension or permanent ban
六大常见政策问题 | Six Common Policy Issues
一、广告文案及图标问题 | Ad Copy & Icon Issues
1. 避免过度使用感叹号、大写字母和不规范符号
1. Avoid excessive use of exclamation marks, capital letters and irregular symbols
2. 业务信息必须明确展示
2. Business information must be clearly displayed
二、不当内容 | Inappropriate Content
1. 禁止成人内容、非法商品和歧视性内容
1. Prohibit adult content, illegal goods and discriminatory content
三、虚假陈述 | Misrepresentation
1. 避免夸大产品功效，需提供退款政策和免责声明
1. Avoid exaggerating product effects, provide refund policy and disclaimer
四、恶意软件 | Malware
1. 使用Google Search Console检查网站安全性
1. Use Google Search Console to check website security
五、规避系统 | System Circumvention
1. 避免使用与禁用词相似的词汇
1. Avoid using words similar to prohibited terms
六、商标问题 | Trademark Issues
1. 仅适用于搜索网络文字广告
1. Only applies to search network text ads
专业提示：如认为误判可提交申诉，提供详细解释和证据
Pro Tip: If you believe it's a misjudgment, you can submit an appeal with detailed explanations and evidence
