跨境电商成外贸新引擎：2024上半年进出口1.22万亿，奥运经济带来新机遇
中国跨境电商持续高速增长 | Sustained High Growth of China's Cross-border E-commerce
据海关初步测算，2024年上半年，中国跨境电商进出口达1.22万亿元，同比增长10.5%，高于同期我国外贸整体增速4.4个百分点。从2018年的1.06万亿元到2023年的2.38万亿元，五年间我国跨境电商进出口增长了1.2倍。
According to preliminary calculations by customs, China's cross-border e-commerce import and export volume reached 1.22 trillion yuan in the first half of 2024, a year-on-year increase of 10.5%, 4.4 percentage points higher than the overall growth rate of China's foreign trade during the same period. From 1.06 trillion yuan in 2018 to 2.38 trillion yuan in 2023, China's cross-border e-commerce import and export volume increased by 1.2 times in five years.
奥运经济带动跨境电商热潮 | Olympic Economy Boosts Cross-border E-commerce Boom
巴黎奥运会期间，中国制造外贸"赢麻了"。黄雨婷"射落"首金时佩戴的白色发夹成为大爆款，有商家一天就卖出40多万个。阿里国际站上奥运经济相关行业的商家线上出口额已超过70亿元。
During the Paris Olympics, "Made in China" foreign trade achieved remarkable success. The white hair clip worn by Huang Yuting when she won the first gold medal became a bestseller, with some merchants selling more than 400,000 pieces in a single day. The online export volume of merchants in Olympic economy-related industries on Alibaba International Station has exceeded 7 billion yuan.
跨境电商企业数量激增 | Surge in Cross-border E-commerce Enterprises
数据显示，国内现存跨境电商相关企业2.1万家，近十年相关企业注册量呈持续正增长态势。截至目前，今年已注册4715家跨境电商相关企业，已达去年全年注册量的81%。
Data shows that there are currently 21,000 cross-border e-commerce related enterprises in China, with continuous positive growth in enterprise registrations over the past decade. As of now, 4,715 cross-border e-commerce related enterprises have been registered this year, reaching 81% of last year's total registrations.
机遇与挑战并存 | Opportunities and Challenges Coexist
跨境电商企业面临资质审核、语言门槛、仓储物流等多重挑战。国外平台政策频繁变动，商品标签、广告描述、税务等要求不断更新。同时，全托管模式兴起但压缩了商家利润。
Cross-border e-commerce enterprises face multiple challenges including qualification review, language barriers, warehousing and logistics. Foreign platform policies change frequently, with constantly updated requirements for product labels, advertising descriptions, and taxation. Meanwhile, the rise of fully managed models has compressed merchants' profits.
未来发展趋势 | Future Development Trends
2024年，跨境电商行业将面临一系列新的发展趋势和机遇。政策支持和国际合作将为跨境电商发展提供新动能。企业需要不断创新，把握机遇，实现可持续发展。
In 2024, the cross-border e-commerce industry will face a series of new development trends and opportunities. Policy support and international cooperation will provide new momentum for the development of cross-border e-commerce. Enterprises need to continuously innovate, seize opportunities, and achieve sustainable development.
