为什么外贸员要找客户做谷歌推广？上海自贸区谷歌独资公司意味着什么？
谷歌Play入华迈出关键一步
Google Play makes key progress in entering Chinese market
据可靠消息，谷歌已在上海自贸区注册成立独资公司澎集信息技术（上海）有限公司。借助上海自贸区的优惠政策，或许能加快谷歌Play进入中国市场的步伐。
According to reliable sources, Google has registered a wholly owned company - Penghoo Information Technology (Shanghai) Co., Ltd. in Shanghai Free Trade Zone. With preferential policies in Shanghai FTZ, this may accelerate Google Play's entry into Chinese market.
公司注册详情
Company registration details
根据公示信息，该公司成立于2014年12月25日，注册资本500万人民币，唯一股东为Google Ireland Holdings。经营范围包括信息技术开发、计算机软件开发、系统集成等业务。
Public records show the company was established on December 25, 2014 with registered capital of 5 million RMB. The sole shareholder is Google Ireland Holdings. Business scope covers IT development, computer software development, system integration etc.
政策突破带来机遇
Policy breakthrough creates opportunities
2014年上海自贸区政策突破外资持股比例限制，信息服务业务外资持股比例可超过50%，这对谷歌Play业务极具吸引力。
The 2014 Shanghai FTZ policy broke the 50% foreign ownership limit for information services, making it very attractive for Google Play business.
面临的挑战
Challenges ahead
即便在自贸区，外资企业仍有限制。谷歌Play若想入华，必须将服务器托管在国内保税区内。
Even in FTZ, foreign companies still face restrictions. Google Play must host servers within the bonded area if entering China.
最新进展
Latest developments
8月取得域名备案，9月与政府接洽，10月内部测试中国特供版，11月路透社报道可能明年重返中国市场。
Obtained domain ICP filing in August, negotiated with government in September, internally tested China version in October, Reuters reported possible return next year in November.
市场期待
Market expectations
谷歌Play可能为国内开发者提供透明规范的分发环境，让用户安全下载全球应用。
Google Play may provide transparent distribution environment for domestic developers and safe app downloads for users.
