如何利用Google Play公测专区做好App推广与SEO优化
北京时间5月18日 - 在I/O 2016开发者大会上，谷歌宣布了一系列Google Play商店的重要更新，其中最引人注目的是"公测App专区"（Google Play Early Access）的推出。这一功能将彻底改变开发者的应用推广方式。
May 18, Beijing Time - At the I/O 2016 Developer Conference, Google announced a series of important updates to the Google Play Store, with the most notable being the launch of the "Early Access" section. This feature will completely change the way developers promote their apps.
Google Play公测专区的主要功能
Key Features of Google Play Early Access
1. 增强的公测展示：公测和预发布App现在可以直接出现在Google Play的搜索结果中
1. Enhanced Beta Visibility: Beta and pre-release apps can now appear directly in Google Play search results
2. 便捷的测试参与：用户可以直接在App详情页面点击"加入测试"按钮
2. Easy Testing Participation: Users can click the "Join Beta" button directly on the app details page
3. 匿名反馈系统：测试用户可以在不公开身份的情况下提交反馈
3. Anonymous Feedback System: Test users can submit feedback without revealing their identity
4. 精选公测专区：Google Play将人工挑选优质公测App展示在专门区域
4. Curated Early Access Section: Google Play will manually select high-quality beta apps to feature in a dedicated area
SEO优化建议
SEO Optimization Tips
1. 优化应用元数据：确保应用标题、描述和关键词包含相关搜索词
1. Optimize App Metadata: Ensure app titles, descriptions and keywords contain relevant search terms
2. 利用预登陆报告：通过Google Play Console的"预登陆报告"功能优化应用性能
2. Leverage Pre-launch Reports: Use the "Pre-launch Report" feature in Google Play Console to optimize app performance
3. 关注本地化：在印度、巴西等新兴市场优化本地搜索结果展示
3. Focus on Localization: Optimize for local search results in emerging markets like India and Brazil
4. 收集用户反馈：积极利用新反馈系统改进应用质量
4. Collect User Feedback: Actively use the new feedback system to improve app quality
Google Play Apps & Games部门总监Purnima Kochikar表示："Beta测试是开发者的强大工具。它使得开发者得以让用户来测试他们的程序，获得反馈，并在更大规模的推广之前作出改进。"
Purnima Kochikar, Director of Google Play Apps & Games, said: "Beta testing is a powerful tool for developers. It allows developers to have users test their apps, get feedback, and make improvements before larger-scale promotion."
