谷歌seo推广公司德国.alexyseo - 国内顶尖的牛人

高效的广东SEO海外推广策略：TikTok Shop马来西亚市场表现与阿里巴巴国际业务增长分析

1. TikTok Shop在马来西亚电商平台排名跃升至第二位

1. TikTok Shop Ranks Second in Malaysia's E-commerce Platform Popularity

根据益普索(Ipsos)最新发布的"2023年电子商务格局"研究报告显示，TikTok Shop已成为马来西亚第二受欢迎的电商平台。尽管Shopee仍以78%的使用率保持领先地位，但TikTok Shop以35%的使用率紧随其后。

According to the latest "E-COMMERCE LANDSCAPE 2023" research report by Ipsos, TikTok Shop has become the second most popular e-commerce platform in Malaysia. While Shopee still leads with 78% usage rate, TikTok Shop follows closely with 35%.

研究数据显示，马来西亚电商市场整体呈现下滑趋势：
- 过去6个月电商平台浏览率下降2%至70%
- 实际购买率同比下降7%至39%
其中18-44岁年轻群体购买率下降最为明显(11%-17%)。

The research data shows an overall downward trend in Malaysia's e-commerce market:
- Platform browsing rate dropped 2% to 70% in the past 6 months
- Actual purchase rate decreased 7% year-on-year to 39%
The 18-44 age group showed the most significant decline in purchase rates (11%-17%).

2. 阿里巴巴国际数字商业集团业绩亮眼

2. Alibaba International Digital Commerce Group Reports Strong Performance

阿里巴巴集团最新财报显示，其国际数字商业集团在2024财年第二季度表现突出：
- 总收入达245.11亿元，同比增长53%
- 国际零售业务收入189.78亿元，增长73%
- 国际批发业务收入55.33亿元，增长9%

Alibaba Group's latest financial report shows outstanding performance from its International Digital Commerce Group in Q2 FY2024:
- Total revenue reached 24.511 billion yuan, up 53% year-on-year
- International retail business revenue was 18.978 billion yuan, up 73%
- International wholesale business revenue was 5.533 billion yuan, up 9%

速卖通和Lazada均实现双位数订单增长，且每单亏损持续收窄。集团CEO蒋凡表示，未来几个季度将重点扩大业务规模和市场份额，并透露近期收购了德国领先的B2B平台。

Both AliExpress and Lazada achieved double-digit order growth with narrowing losses per order. Group CEO Jiang Fan stated that the focus in coming quarters will be expanding business scale and market share, revealing a recent acquisition of a leading German B2B platform.

SEO优化建议：对于广东地区企业开展海外推广，可重点关注TikTok Shop马来西亚市场的营销机会，同时结合阿里巴巴国际站等B2B平台拓展全球业务。

SEO Optimization Suggestion: For Guangdong enterprises conducting overseas promotion, focus on marketing opportunities in TikTok Shop's Malaysian market while expanding global business through B2B platforms like Alibaba International.