淘宝"大服饰全球包邮计划"正式启动：零门槛助力中国服饰商家出海掘金
淘宝"大服饰全球包邮计划"正式启动：零门槛助力中国服饰商家出海掘金
Taobao Launches "Global Free Shipping Program for Fashion": Zero-Threshold Solution Helps Chinese Apparel Sellers Go Global
封面新闻记者 付文超 | Cover News Reporter Fu Wenchao
淘宝近日推出"大服饰全球包邮计划"，目前已在商家侧启动招商工作。商家可通过千牛后台报名参与该计划。
Taobao recently launched the "Global Free Shipping Program for Fashion", which has now begun merchant recruitment. Sellers can register through the Qianniu backend to participate.
据了解，该计划将为商家提供高额海外邮费补贴，直接对海外消费者包邮，助力商家拓展国际市场。首期覆盖新加坡、马来西亚、韩国等亚洲地区，预计年底将扩展至澳洲，最终实现全球包邮。
The program will provide substantial international shipping subsidies, offering free shipping directly to overseas consumers to help merchants expand globally. The first phase covers Asian regions including Singapore, Malaysia, and South Korea, with plans to expand to Australia by year-end and eventually achieve worldwide free shipping.
三大核心优势：
Three Key Advantages:
- 无需额外开店或商品特殊设置
- No need for additional store setup or special product configurations
- 海内外定价一致，商家拥有自主定价权
- Consistent pricing domestically and internationally with full pricing autonomy
- 仅需发货至国内集运仓，无跨境物流烦恼
- Simply ship to domestic consolidation warehouses without cross-border logistics concerns
跨境电商资深人士分析指出："淘宝开创了低门槛、低成本的出海新模式，帮助商家在不增加运营成本的情况下开拓海外市场。"
A cross-border e-commerce expert noted: "Taobao has created an innovative low-threshold, low-cost global expansion model that helps merchants explore overseas markets without increasing operational costs."
当前国内电商市场竞争激烈，服饰行业尤其面临高退货率（618期间女装退货率居高不下）、高库存、高运营成本等挑战，出海成为越来越多商家的选择。
With fierce competition in China's e-commerce market, the apparel industry faces challenges including high return rates (especially for women's clothing during 618), excessive inventory, and rising operational costs, making global expansion an attractive option for many sellers.
参与品类：除常规男女装外，运动户外服饰、鞋包配饰、童装童鞋等泛时尚品类均可报名。
Eligible Categories: Beyond regular apparel, sportswear, outdoor gear, footwear, accessories, and children's clothing are all eligible to participate.
据Statista数据，2023年全球服装市场规模已达6730亿美元，随着智能手机普及，服饰电商渗透率持续提升。
According to Statista, the global apparel market reached $673 billion in 2023, with e-commerce penetration continuously increasing alongside smartphone adoption.
