外贸新人必看：避开5大盲区，快速掌握谷歌SEO推广技巧
还在为接不到外贸订单而深感迷茫？ 新手小白也能轻松上手，避开误区，直取订单！ 今天就来聊聊那些让外贸新人快速成长的外贸技巧，让你在激烈的市场竞争中脱颖而出！
Are you still feeling lost about not getting foreign trade orders? Even beginners can easily get started, avoid pitfalls, and secure orders directly! Today, let's talk about those foreign trade techniques that help newcomers grow quickly and stand out in the fierce market competition!
01 直接做外贸业务员，别做跟单 | Be a Foreign Trade Salesperson Directly, Not an Order Follower
很多外贸新人初入职场会选择或被安排从外贸跟单做起，这种工作往往新人陷入琐碎的工作中，难以真正了解外贸业务实操的全貌。外贸业务的核心工作是拓客与谈判，前者负责增量，后者负责转化，而非是接单后琐碎的跟进工厂与出货工作。
Many newcomers to foreign trade choose or are assigned to start as order followers, often getting bogged down in trivial tasks without truly understanding the full picture of foreign trade operations. The core work of foreign trade is customer acquisition and negotiation—the former drives growth, the latter ensures conversion—not the tedious follow-up with factories and shipments after receiving orders.
02 选品建议 | Product Selection Advice
对于外贸新人来说，只要不做价值太高的大型机械或生产线这种谈判周期长、复购率低的产品，其实都差不多。想要知道某类产品有没有人在出口，有多少人在出口，出口的产品类型如何，其实只要去阿里国际站、中国制造这样的大型 B2B 平台上搜一下就知道了。
For newcomers, as long as you avoid high-value products like large machinery or production lines with long negotiation cycles and low repurchase rates, most products are similar. To find out whether a product is being exported, how many people are exporting it, and what types are being exported, simply search on major B2B platforms like Alibaba International or Made-in-China.
03 学历和英语水平要求 | Education and English Proficiency Requirements
很多人认为外贸这个行业要求高学历，高英语水平。其实Mike本人就是大专学历，可以负责任地告诉大家，并不是所有外贸公司都要求应聘者拥有高学历和极高英语水平。
Many people think foreign trade requires high education and English proficiency. In fact, Mike himself has only a college diploma and can responsibly tell you that not all foreign trade companies require high education or exceptional English skills.
04 大客户的重要性 | The Importance of Big Clients
大客户、优质客户是外贸业务核心，也是实现业绩增长关键。所以要不断积累客户，不断筛选客户，在不同的业务阶段专注不同的工作重点。
Big and high-quality clients are the core of foreign trade and the key to achieving performance growth. Therefore, continuously accumulate and filter clients, focusing on different priorities at different business stages.
05 提成计算方式 | Commission Calculation Methods
提成方式，建议外贸人优先选择按销售额算，更直观透明。若按利润算，在基础成本构成方面很多东西是非透明的，对于外贸业务员来说不太合适。
For commission, foreign trade professionals are advised to prioritize sales-based calculations, which are more transparent. Profit-based calculations involve many non-transparent factors in cost structures, making them less suitable for salespeople.
外贸之路虽充满挑战，前/钱途却一片光明。 只要坚持学习和成长，将自己的认知与能力匹配上目标，就一定能够实现发财大计。
Although the path of foreign trade is challenging, the future/prospects are bright. As long as you persist in learning and growing, aligning your knowledge and skills with your goals, you will surely achieve great success.
