为什么外贸网站谷歌推广没询盘？WordPress标签优化全攻略

为什么外贸网站谷歌推广没询盘？WordPress标签优化全攻略

Why No Inquiries from Google Ads? Complete Guide to WordPress Tag Optimization

中文版：很多外贸企业发现，即使做了谷歌推广，网站依然没有获得有效询盘。其中一个常被忽视的原因就是WordPress网站的标签(Tag)设置问题。

English: Many foreign trade companies find that even with Google Ads, their websites still don't receive valid inquiries. One often overlooked reason is the WordPress tag settings issue.

为什么需要优化标签地址？

Why Optimize Tag URLs?

中文版：中文网站的标签默认显示为中文URL，这会导致两个问题：

English: Chinese websites display tags in Chinese URLs by default, which causes two problems:

1. 搜索引擎识别困难 - 中文URL会被转码成一串特殊字符

1. Search engine recognition issues - Chinese URLs get converted to special character strings

2. 用户体验不佳 - 用户看到乱码会降低对网站的信任度

2. Poor user experience - Users seeing garbled codes reduces trust in the website

两种实用的标签优化方法

Two Practical Tag Optimization Methods

方法一：使用数字ID显示标签

Method 1: Display Tags with Numeric IDs

中文版：将以下代码添加到主题的functions.php文件中：

English: Add the following code to your theme's functions.php file:

 /* WordPress文章标签以id方式展示 */ add_action('generate_rewrite_rules','tag_rewrite_rules'); add_filter('term_link','tag_term_link',10,3); // 完整代码见原文 

方法二：使用拼音/英文显示标签

Method 2: Display Tags with Pinyin/English

中文版：推荐使用Wenprise Pinyin Slug插件，支持：

English: Recommended plugin: Wenprise Pinyin Slug, supports:

• 全拼转换 Full pinyin conversion
• 拼音首字母 Pinyin initials
• 英文翻译 English translation

SEO优化建议

SEO Optimization Tips

中文版：虽然搜索引擎对中文URL的识别能力已提升，但优化标签地址仍是提升外贸网站转化率的重要细节。

English: Although search engines have improved at recognizing Chinese URLs, optimizing tag addresses remains an important detail for improving conversion rates on foreign trade websites.

关键点：标签优化只是基础，持续的内容更新才是企业网站超越竞争对手的关键。

Key Point: Tag optimization is just the foundation. Consistent content updates are the key for business websites to outperform competitors.