国内顶尖霸屏技术解析：谷歌推广图片助力企业出海
想出海但不懂广告投放？ 越来越多的中国开发者正在选择出海发展。 以游戏行业为例，去年中国游戏出海收入达到180亿美元，同比增长16.59%，而国内市场增长率仅为7.57%。
Why go global with Google ads? More Chinese developers are expanding overseas. Taking the gaming industry as an example, China's overseas game revenue reached $18 billion last year, with a year-on-year growth of 16.59%, compared to only 7.57% growth in the domestic market.
在版号限制、防沉迷政策、隐私保护和变现合规等多重挑战下，国内开发者已进入艰难生存模式，出海成为必选项。但面对陌生的海外市场，如何迈出投放买量的第一步？
Under multiple challenges including license restrictions, anti-addiction policies, privacy protection and monetization compliance, domestic developers have entered a difficult survival mode, making overseas expansion a necessity. But how to take the first step in advertising in unfamiliar overseas markets?
海外买量的三个阶段
Three Stages of Overseas User Acquisition
1. 测试期(3-5天)：小范围测试积累种子用户，关注留存率、转化成本和LTV等基础指标，同时测试素材方向和调试产品。
1. Testing Phase (3-5 days): Small-scale testing to accumulate seed users, focusing on basic metrics like retention rate, conversion cost and LTV, while testing creative directions and product adjustments.
2. 大推期：数据达标后迅速冲量，基于种子用户特征寻找相似用户扩大覆盖面，重点投放优质素材。
2. Large-scale Promotion Phase: Rapid scaling after data meets targets, finding similar users based on seed user characteristics to expand coverage, focusing on high-quality creatives.
3. 成熟期：挖掘高价值用户，采用AEO(应用事件优化)策略，类似国内双出价模式，同时持续迭代素材。
3. Maturity Phase: Mining high-value users, adopting AEO (App Event Optimization) strategy, similar to domestic dual-bidding model, while continuously iterating creatives.
海外VS国内买量核心差异
Key Differences Between Overseas and Domestic User Acquisition
1. 渠道差异：海外渠道更分散，政策更严格，违规易导致封号
1. Channel Differences: Overseas channels are more fragmented with stricter policies where violations easily lead to account bans
2. 素材本地化：需考虑不同国家文化环境和用户偏好
2. Creative Localization: Need to consider cultural environments and user preferences in different countries
3. 广告搭建逻辑：海外不鼓励高相似度广告，需针对不同地区匹配不同策略
3. Ad Setup Logic: Overseas platforms discourage highly similar ads, requiring different strategies for different regions
4. 优化挑战：存在时区差异和VPN限制等实操障碍
4. Optimization Challenges: Practical obstacles like time zone differences and VPN restrictions
出海买量三板斧
Three Key Strategies for Overseas User Acquisition
1. 提效：使用跨渠道投放工具如XMP，支持批量创建广告和自动盯盘
1. Efficiency: Using cross-channel tools like XMP that support batch ad creation and automatic monitoring
2. 数据：关注ROAS而非单纯买量成本，实现精细化运营
2. Data: Focus on ROAS rather than just acquisition cost for refined operations
3. 素材：强化本地化，建立素材生命周期管理机制
3. Creatives: Strengthen localization and establish creative lifecycle management
在广告技术平台快速发展、苹果IDFA实施和谷歌广告ID追踪政策收紧的背景下，素材在买量中的重要性将越来越高。通过专业的投放工具和科学的策略，中国企业完全可以在海外市场实现高效获客和持续增长。
With the rapid development of ad tech platforms, Apple's IDFA implementation and Google's tightening ad ID tracking policies, the importance of creatives in user acquisition will continue to grow. With professional tools and scientific strategies, Chinese companies can achieve efficient customer acquisition and sustainable growth in overseas markets.
