浙江SEM营销推广与谷歌推广为何备受信任？外贸突破40万亿后的发展潜力
中国外贸规模再创新高，突破40万亿元大关。据海关总署1月13日发布的数据显示，2022年我国货物贸易进出口总值达42.07万亿元，同比增长7.7%，连续6年保持全球第一货物贸易国地位。
China's foreign trade scale hits new high, exceeding 40 trillion yuan. According to data released by the General Administration of Customs on January 13, China's total import and export value of goods trade reached 42.07 trillion yuan in 2022, a year-on-year increase of 7.7%, maintaining its position as the world's largest goods trading nation for six consecutive years.
外贸结构持续优化，新能源产品表现亮眼。机电产品和劳动密集型产品仍是出口主力，其中劳动密集型产品出口增长8.9%。特别值得注意的是，绿色低碳产品成为新增长点，太阳能电池、锂电池和汽车出口分别增长67.8%、86.7%和82.2%。
Continuous optimization of foreign trade structure, outstanding performance of new energy products. Mechanical and electrical products and labor-intensive products remain the main exports, with labor-intensive product exports growing by 8.9%. Particularly noteworthy is that green and low-carbon products have become new growth points, with exports of solar cells, lithium batteries and automobiles increasing by 67.8%, 86.7% and 82.2% respectively.
外贸面临挑战，2023年增长预期下调。WTO预测2023年全球商品贸易量增速仅为1%，远低于此前3.4%的预期。中国单月进出口增速已连续四个月下滑，传统外贸旺季表现不及预期。
Foreign trade faces challenges, 2023 growth expectations revised downward. The WTO predicts global merchandise trade volume growth of only 1% in 2023, well below the previous expectation of 3.4%. China's monthly import and export growth has declined for four consecutive months, with performance during the traditional peak season falling short of expectations.
浙江SEM营销推广和谷歌推广的优势：在外贸环境变化的背景下，精准的数字营销变得尤为重要。浙江作为外贸大省，其SEM营销推广服务商深谙外贸企业需求，结合谷歌推广的全球覆盖优势，能有效帮助外贸企业拓展国际市场。
Advantages of Zhejiang SEM marketing and Google Ads: Against the backdrop of changes in the foreign trade environment, precise digital marketing has become particularly important. As a major foreign trade province, Zhejiang's SEM marketing service providers understand the needs of foreign trade enterprises. Combined with the global coverage advantages of Google Ads, they can effectively help foreign trade enterprises expand into international markets.
未来发展三大方向：
1. 发挥民营企业作用：2022年民企进出口占比首次超50%，贡献率达80.8%
2. 拓展新兴市场：RCEP成员国贸易占比达30.8%，东盟、非洲、拉美潜力巨大
3. 培育新增长点：新能源、集成电路、汽车零部件等领域优势明显
Three major directions for future development:
1. Leverage the role of private enterprises: In 2022, private enterprises accounted for over 50% of import and export for the first time, with a contribution rate of 80.8%
2. Expand emerging markets: Trade with RCEP member countries accounts for 30.8%, with huge potential in ASEAN, Africa and Latin America
3. Cultivate new growth points: Obvious advantages in new energy, integrated circuits, auto parts and other fields
提升核心竞争力是关键。无论企业规模大小，提升产品竞争力、优化营销策略（如有效利用浙江SEM和谷歌推广）、把握政策红利，才能在激烈的国际竞争中立于不败之地。
Enhancing core competitiveness is key. Regardless of company size, improving product competitiveness, optimizing marketing strategies (such as effectively utilizing Zhejiang SEM and Google Ads), and grasping policy dividends are essential to remain invincible in fierce international competition.
