如何通过SEM推广获取最多用户？谷歌推广真的有效吗？

如何通过SEM推广获取最多用户？谷歌推广真的有效吗？

How to Get the Most Users Through SEM Promotion? Is Google Ads Really Effective?

想让 Google 搜索排名第一不再遥不可及？优易化来帮你！搜索引擎优化（SEO）包括站内优化和站外优化，经过优化使网站符合搜索引擎的运算规则，受到认可并获得自然排名。这两项优化都是谷歌 SEO 的重点。以下将会讲解内容优化的 T&D（Title and Description）、Keywords 以及网站更新。

Want to make Google's top search ranking no longer out of reach? YouFind can help! Search Engine Optimization (SEO) includes on-page and off-page optimization, making websites compliant with search engine algorithms to gain recognition and organic rankings. Both are key focuses of Google SEO. Below, we'll explain content optimization for T&D (Title and Description), keywords, and website updates.

在优化前先要区分网站类别，因为不同类型网站的站内优化方法是不同的。三种常见的网站类型为：资讯类网站、B2B 企业网站以及 B2C 商品网站。

Before optimization, it's essential to categorize websites because different types require different on-page optimization methods. The three common types are: informational websites, B2B corporate websites, and B2C e-commerce websites.

Google 对所有网站的 T&D 字数要求是一样，即 Title 60 个字，Description 220 个字。

Google has the same character requirements for T&D across all websites: Title - 60 characters, Description - 220 characters.

一、资讯类网站 | 1. Informational Websites

资讯类网站属于内容营销（content marketing），一些介绍品牌或产品的第三方平台都是资讯类网站，例如新闻（News）或广告（advertorial）。它适合哪些商家呢？我们做品牌营销时都需要这类平台，因为它是第三方大众资讯网，以大量优质内容吸引浏览者了解品牌或产品资讯。

Informational websites fall under content marketing. Third-party platforms introducing brands or products, such as news or advertorials, are informational websites. Which businesses are they suitable for? Brand marketing requires these platforms because they are third-party public information networks that attract visitors with high-quality content about brands or products.

资讯类网站 T&D | Informational Website T&D

标题使用疑问句式，以切合搜索者的心理。因为搜索者都是带着一些疑问去搜寻资讯，这时他们会直接在搜索引擎搜索问题。

Use question-style titles to match searchers' psychology. Searchers usually have questions in mind when looking for information, so they directly search for these questions on search engines.

资讯类网站 Keywords | Informational Website Keywords

可选择问句形式的关键字，即关键字是一个短语疑问句子。这类关键字本身就可以直接成为标题。Google 比较喜欢这种问句，而且问句会形成 Google 的精选摘要（即 Google Snippet）。

Consider question-style keywords, where the keyword is a phrase in question form. These keywords can directly serve as titles. Google prefers these questions, and they can form Google's Featured Snippets.

二、B2B 企业网站 | 2. B2B Corporate Websites

B2B 网站很多是做出口贸易的，与其它类别的网站在 SEO 最大的分别在于关键字及 Landing Page 的选择上。

Many B2B websites are for export trade. The biggest difference in SEO compared to other website types lies in keyword and landing page selection.

B2B 企业网站 T&D | B2B Website T&D

B2B 的关键字很多时会集中在一个页面，比如我一个页面介绍了某款产品，这款产品可以扩展成很多 SEO 字词。这让设计标题（尤其是以英文设计）变得困难。

B2B keywords are often concentrated on a single page. For example, one page introducing a product can expand into many SEO terms. This makes title design (especially in English) challenging.

三、B2C 商品网站 | 3. B2C E-commerce Websites

B2C 商品网站的 T&D 比 B2B 网站容易设计。B2C 的关键字一般是产品页面，而且通常是一个产品一个页面。

B2C e-commerce websites have easier T&D design than B2B sites. B2C keywords are usually product pages, with one product per page.

优易化是（YouFind）作为一家专业的全方位网络营销公司，是谷歌认证的合作伙伴，拥有 15 年海外营销的经验，能够通过专业的数据分析及优化，为阁下实现品牌出海，业务增长。

YouFind is a professional full-service digital marketing company, a Google-certified partner with 15 years of international marketing experience. Through professional data analysis and optimization, we can help your brand go global and achieve business growth.