劲霸男装"茄克·龙的传人"中原大秀：东方美学的当代演绎
劲霸男装"茄克·龙的传人"中原大秀：东方美学的当代演绎
K-BOXING's "Jacket·Descendants of the Dragon" Show: A Contemporary Interpretation of Oriental Aesthetics
9月9日，以"茄克·龙的传人"为主题的2023劲霸男装茄克品类专场秀于河南郑州"只有河南·戏剧幻城"震撼上演。
On September 9th, K-BOXING's 2023 jacket-themed fashion show "Jacket·Descendants of the Dragon" was grandly held at "Only Henan·Drama Fantasy City" in Zhengzhou, Henan.
本次大秀选址中华文明发源地中原，从"黄土孕育文化，麦穗延续苍生"的意境营造，到融合中国传统文化的99套秀款，再到现场的表演、音乐，无不围绕东方美学的当代风尚展开。
The show was set in the cradle of Chinese civilization, with everything from the "loess nurturing culture, wheat ears sustaining life" concept to the 99 outfits integrating traditional Chinese culture, and the performances and music, all revolving around the contemporary fashion of Oriental aesthetics.
劲霸男装CEO兼创意总监洪伯明表示："劲霸男装持续深耕中国传统文化，将东方美学作为高端新国货的内生源力，不断把中国传统文化的精神内蕴注入中国茄克。"
K-BOXING CEO and Creative Director Hong Boming stated: "K-BOXING continues to delve into traditional Chinese culture, using Oriental aesthetics as the intrinsic driving force of high-end new domestic products, constantly infusing the spiritual essence of Chinese traditional culture into Chinese jackets."
传统与时尚的完美融合
Perfect Fusion of Tradition and Fashion
大秀以太极意象的现代舞《溯·问》开场，99套秀款分为《天地共生》、《物我相融》、《人合共行》三个篇章，展现东方美学与现代设计的完美结合。
The show opened with a modern dance inspired by Tai Chi titled "Tracing·Questioning". The 99 outfits were divided into three chapters: "Symbiosis of Heaven and Earth", "Integration of Things and Self", and "Harmony of People", showcasing the perfect combination of Oriental aesthetics and modern design.
秀款设计中融入了非遗竹编工艺、钧瓷色彩灵感、中式传统剪裁等元素，通过立体刺绣、针织镂空等工艺呈现风采各异的龙纹样，为"龙的传人"打造专属服饰语言。
The designs incorporated elements such as intangible cultural heritage bamboo weaving techniques, Jun porcelain color inspiration, and traditional Chinese tailoring, presenting various dragon patterns through three-dimensional embroidery and knitted hollow-out techniques, creating exclusive fashion language for the "Descendants of the Dragon".
高端新国货的战略布局
Strategic Layout of High-end New Domestic Products
2021年，劲霸男装提出"高端新国货战略"，通过新色彩、新廓形、新材质的产品创新，满足当代消费者对时尚感、个性化的需求。
In 2021, K-BOXING proposed the "High-end New Domestic Products Strategy", meeting contemporary consumers' demands for fashion sense and individuality through product innovations in new colors, silhouettes, and materials.
本次大秀前，劲霸男装还联合文化学者、非遗传承人等发起"龙的传人·劲行者"全国招募活动，12名"劲行者"亲临现场头排看秀，展现品牌对文化传承的重视。
Prior to the show, K-BOXING also collaborated with cultural scholars and intangible cultural heritage inheritors to launch the national recruitment activity "Descendants of the Dragon·K-Walkers". Twelve "K-Walkers" attended the show in the front row, demonstrating the brand's emphasis on cultural inheritance.
劲霸男装通过文化共鸣完成品牌战略在地化，郑州国贸旗舰店的开业和@kb coffee生活方式快闪店的亮相，为品牌新零售探索增添新色。
K-BOXING achieves brand strategy localization through cultural resonance. The opening of the Zhengzhou International Trade flagship store and the appearance of the @kb coffee lifestyle pop-up store add new dimensions to the brand's new retail exploration.
43年来，劲霸男装始终以匠心精神深耕中国茄克，在"高端新国货战略"引领下，正成为服装产业构筑中华民族文化自信的重要力量。
For 43 years, K-BOXING has always focused on Chinese jackets with craftsmanship spirit. Under the guidance of the "High-end New Domestic Products Strategy", it is becoming an important force in building cultural confidence for the Chinese nation in the apparel industry.
