谷歌留痕：2024年跨境电商Google广告效果分析与6大核心策略
作者：利君 | 外贸营销专家（10年经验） Author: Lijun | Foreign Trade Marketing Expert (10 years experience) 随着外贸行业竞争日益激烈，传统展会和B2B平台已无法满足需求。Google推广现已成为外贸企业获客的核心策略，但许多企业在实施过程中走了不少弯路。 With increasing competition in foreign trade, traditional exhibitions and B2B platforms can no longer meet demands. Google Ads has become a core strategy for customer acquisition, but many companies make common mistakes during implementation. 01 Google推广的两种主要方式 01 Two Main Approaches of Google Promotion • 谷歌竞价推广（Google Ads）：快速见效但需要专业优化 • Google Ads: Fast results but requires professional optimization • 谷歌SEO推广：长期有效但耗时耗力 • Google SEO: Long-term effectiveness but time-consuming 02 外贸网站建设（基础） 02 Foreign Trade Website Construction (Foundation) 专业外贸建站公司 vs 自建团队 Professional website builders vs in-house team 03 数据收集与分析 03 Data Collection & Analysis 关键词工具：SEMrush, Ahrefs, Google Keyword Planner Keyword tools: SEMrush, Ahrefs, Google Keyword Planner 04 内容建设策略 04 Content Strategy • 用户为中心的内容规划 • User-centric content planning • 简洁专业的网站架构 • Clean professional website structure 05 Google广告投放要点 05 Google Ads Essentials • 最低充值：10,000 RMB（含税） • Minimum deposit: 10,000 RMB (including tax) • 精准关键词定位 • Precise keyword targeting 06 SEO优化与AI应用 06 SEO Optimization & AI Applications AI工具可提升SEO效率30%以上 AI tools can improve SEO efficiency by 30%+ 行动建议：新卖家建议同时采用Ads和SEO策略 Action Tip: New sellers should combine Ads and SEO strategies 获取完整外贸工具包请添加微信：lijun_export Get complete toolkit: WeChat lijun_export