电商推广必知：13个SEO关键术语解析（中英对照）

电商推广必知：13个SEO关键术语解析（中英对照）

Essential E-commerce Promotion: 13 Key SEO Terms Explained (Bilingual)

推广在电商业务中占据着举足轻重的地位，直接关系到企业的销售增长、品牌塑造和市场竞争力。在浩如烟海的电商市场中，要让自己的产品脱颖而出，就需要借助推广的力量。

Promotion plays a pivotal role in e-commerce, directly impacting sales growth, brand building, and market competitiveness. In the vast e-commerce landscape, effective promotion is essential to make your products stand out.

1. PPC (Pay Per Click) - 按点击付费

这是一种在线广告模式，广告主只有在其广告被点击时才需要支付费用。PPC广告通常与搜索引擎广告（如谷歌AdWords或百度推广）和社交媒体平台（如Facebook广告）联系在一起。

This is an online advertising model where advertisers only pay when their ads are clicked. PPC ads are commonly associated with search engine ads (like Google AdWords or Baidu Promotion) and social media platforms (like Facebook ads).

2. CPC (Cost Per Click) - 每次点击成本

是衡量不同广告活动效率的关键指标之一，可以帮助广告主了解他们投放广告的成本效益。

This is one of the key metrics for measuring the efficiency of different advertising campaigns, helping advertisers understand the cost-effectiveness of their ads.

3. Click Rate - 点击率

用户点击广告或商品链接的次数与广告或商品被展现次数的比例。这个比例反映了广告的吸引力和用户对广告内容的兴趣程度。

The ratio of user clicks on ads or product links to the number of times the ads or products are displayed. This ratio reflects the attractiveness of the ad and users' interest in the ad content.

4. SEM (Search Engine Marketing) - 搜索引擎营销

旨在通过搜索引擎平台来提高网站的可见性，从而增加网站流量，进而促进品牌或产品的推广和销售。

Aims to improve website visibility through search engine platforms, thereby increasing website traffic and promoting brand or product promotion and sales.

5. SEO (Search Engine Optimization) - 搜索引擎优化

通过对网站进行内部和外部的调整优化，改进网站在搜索引擎中的自然排名，从而吸引更多潜在客户访问网站。

Improves a website's natural ranking in search engines through internal and external optimization adjustments, thereby attracting more potential customers to visit the website.

6. EDM (Electronic Direct Marketing) - 电子邮件营销

利用电子邮件与受众客户进行商业交流的一种直销方式。

A direct marketing method that uses email to communicate commercially with target customers.

7. AdWords - 谷歌广告

Google的一种在线广告服务，它允许广告商在Google搜索结果页上展示他们的广告。

Google's online advertising service that allows advertisers to display their ads on Google search results pages.

8. Banner - 横幅广告

网页上的广告条或横幅广告，这是一种常见的网络广告形式。

Webpage ad strips or banner ads, a common form of online advertising.

9. Button - 按钮广告

从banner演变而来的一种网络广告形式，主要通过在网页中插入可点击的按钮来吸引用户点击。

An online advertising format evolved from banners, mainly attracting user clicks through clickable buttons inserted in webpages.

10. PR推广 - 公关推广

通过传播和管理信息、塑造企业形象，提高企业和品牌知名度与美誉度的一系列活动。

A series of activities that disseminate and manage information, shape corporate image, and enhance corporate and brand awareness and reputation.

11. Advertorial - 社论式广告/软文

以社论或新闻报道风格撰写和呈现的广告。

An advertisement written and presented in the style of an editorial or journalistic report.

12. DSP (Demand-Side Platform) - 需求方平台

一个在线竞价投放平台，专为广告主或代理商提供。

An online bidding platform specifically designed for advertisers or agencies.

13. POP (Point Of Purchase) - 售点广告

销售终端广告，主要作用是刺激引导消费和活跃卖场气氛。

Point-of-sale advertising whose main function is to stimulate and guide consumption and enliven the shopping atmosphere.

总结：掌握这些电商推广术语将帮助您更好地制定营销策略，提升广告投放效果。

Conclusion: Mastering these e-commerce promotion terms will help you better formulate marketing strategies and improve advertising effectiveness.