Google广告 vs Facebook广告：B2B外贸企业的最佳SEO推广选择
在当今数字营销时代，Google广告和Facebook广告是外贸企业线上推广的两大核心渠道。对于B2B企业而言，如何选择最适合的广告平台直接关系到营销效果和投资回报率。
In today's digital marketing era, Google Ads and Facebook Ads are two core channels for online promotion of export enterprises. For B2B companies, choosing the most suitable advertising platform directly affects marketing effectiveness and ROI.
1. 营销方式差异 | Marketing Approach Differences
Google广告基于用户搜索关键词投放，属于"让客户主动找你"的营销模式；而Facebook广告通过用户数据（人口统计、兴趣和行为）将广告推送给目标受众，属于"你主动寻找客户"的模式。
Google Ads are based on users' search keywords, representing a "let customers find you" marketing model; while Facebook Ads push ads to target audiences through user data (demographics, interests and behaviors), representing a "you find customers" model.
2. 购买需求差异 | Purchase Demand Differences
Google用户通常带着明确需求进行搜索，购买决策更理性；Facebook用户更多是被广告吸引产生冲动消费。
Google users usually search with clear demands, making more rational purchase decisions; Facebook users are more likely to be attracted by ads and make impulse purchases.
3. 受众定位方式 | Audience Targeting Methods
Google广告依赖精准关键词优化；Facebook提供更丰富的受众定位选项（年龄/性别/地区/语言等），并能创建自定义受众。
Google Ads rely on precise keyword optimization; Facebook offers richer audience targeting options (age/gender/region/language, etc.) and allows creating custom audiences.
4. 适用行业类型 | Suitable Industry Types
Google更适合解决方案类行业（汽车、教育等）；Facebook更适合快消品等视觉冲击强的产品。
Google is more suitable for solution-based industries (automotive, education, etc.); Facebook is better for FMCG products with strong visual impact.
SEO推广建议 | SEO Promotion Recommendations
对于B2B企业，我们建议：
- 服务型产品优先选择Google广告
- 创新产品可考虑Facebook广告
- 条件允许时，两者结合效果最佳
For B2B enterprises, we recommend:
- Service products prioritize Google Ads
- Innovative products may consider Facebook Ads
- When conditions permit, combining both yields the best results
吴中SEO推广专家提示：完整的营销漏斗应该覆盖消费者从认知到决策的全过程，因此理想状态是同时利用两个平台的优势。
Wuzhong SEO promotion experts suggest: A complete marketing funnel should cover the entire consumer journey from awareness to decision-making, so the ideal state is to leverage the advantages of both platforms.
