Shopee本土店欺诈事件曝光：ERP伪装与3万独立站骗局
近期东南亚电商平台Shopee爆发大规模欺诈事件，中国卖家通过ERP系统伪装本土店铺，并建立数万个独立站实施诈骗，涉案金额高达2亿元人民币。
Recently, Southeast Asian e-commerce platform Shopee exposed large-scale fraud cases, where Chinese sellers disguised cross-border stores as local stores using ERP systems and set up tens of thousands of independent websites for scams, involving up to 200 million RMB.
▍ERP伪装本土店骗局
▍ERP Disguised Local Store Scam
1. 欺诈手法：卖家利用ERP软件将跨境店铺伪装成本土店铺，显示"从西马来西亚发货"和"local seller"标志
1. Scam method: Sellers use ERP software to disguise cross-border stores as local stores, showing "Ship From West Malaysia" and "local seller" labels
2. 诈骗流程：
2. Scam process:
- 声称商品需要预购(6-12天)
- Claim products require pre-order (6-12 days)
- 利用15天短保护期自动收款
- Utilize 15-day short protection period for auto payment
- 发货低价值替代品(废铁、废塑料等)
- Ship low-value substitutes (scrap metal, plastic, etc.)
3. 平台反应：Shopee已封杀大批店铺，终止与5家ERP服务商合作
3. Platform response: Shopee has banned many stores and terminated cooperation with 5 ERP providers
▍3万独立站诈骗案
▍30K Independent Websites Fraud Case
• 涉案金额：2亿元人民币
• Amount involved: 200 million RMB
• 诈骗方式：通过Facebook引流至独立站，销售虚假"开光"佛具
• Method: Drive traffic from Facebook to independent websites selling fake "blessed" Buddhist items
• 案件结果：主犯被捕，公司运营受影响
• Outcome: Main suspects arrested, company operations affected
▍Shopee本土店VS跨境店对比
▍Shopee Local Store VS Cross-border Store Comparison
| 对比项 | 本土店 | 跨境店 |
|---|---|---|
| Comparison | Local Store | Cross-border Store |
| 注册主体 | 当地公司/个人 | 中国公司/个人 |
| Registration | Local company/individual | Chinese company/individual |
| 物流方式 | 第三方物流 | Shopee SLS物流 |
| Logistics | 3rd-party logistics | Shopee SLS |
| 佣金 | 免6%销售佣金 | 收取6%佣金 |
| Commission | No 6% sales commission | 6% commission charged |
| 流量倾斜 | 优先推荐 | 次优先 |
| Traffic priority | Higher priority | Lower priority |
SEO优化建议：跨境电商卖家应合规经营，避免使用ERP伪装等灰色手段。建议通过正规海外仓提升物流时效，同时关注Shopee平台政策变化。
SEO optimization suggestion: Cross-border sellers should operate compliantly and avoid gray methods like ERP disguise. It's recommended to improve logistics efficiency through formal overseas warehouses while monitoring Shopee's policy changes.
