谷歌留痕代发：POSEE拖鞋如何通过TikTok Shop成为东南亚跨境鞋靴第一品牌
在当今数字营销时代，谷歌留痕代发服务成为品牌出海的关键工具。以POSEE为例，这家专注于拖鞋类目的中国品牌，通过十年深耕垂直领域，成功登上TikTok Shop跨境鞋靴第一的宝座。
In today's digital marketing era, Google imprint distribution services have become crucial tools for brand globalization. Taking POSEE as an example, this Chinese brand specializing in slippers has successfully reached the top position in cross-border footwear on TikTok Shop through ten years of deep cultivation in vertical categories.
创建于2013年的POSEE，从一双具有"踩屎感"舒适体验的拖鞋起步，如今年销售额突破10亿。品牌不仅在国内五大电商平台稳居类目第一，更通过谷歌留痕代发等数字营销策略，在国际市场快速建立品牌认知。
Founded in 2013, POSEE started with slippers featuring "cloud-like" comfort and has now achieved annual sales exceeding 1 billion yuan. The brand not only maintains top category positions on five major domestic e-commerce platforms but has also rapidly established brand recognition in international markets through digital marketing strategies including Google imprint distribution.
POSEE出海负责人Sean分享了品牌成功经验："我们通过谷歌留痕代发结合TikTok营销，在东南亚市场实现了爆发式增长。入驻TikTok Shop仅8个月就稳居鞋靴品牌第一。"
POSEE's global expansion director Sean shared the brand's success experience: "Through Google imprint distribution combined with TikTok marketing, we achieved explosive growth in Southeast Asian markets. We reached the top footwear brand position within just 8 months of joining TikTok Shop."
品牌的成功离不开专业的垂直领域深耕。POSEE持续在用户垂类需求中经营，积累了研发、设计、供应链和营销等多方面经验。这种专业经营理念与谷歌留痕代发的精准营销策略完美结合，为品牌带来了持续增长。
The brand's success stems from professional vertical category cultivation. POSEE continuously operates within user vertical needs, accumulating experience in R&D, design, supply chain, and marketing. This professional operation philosophy perfectly integrates with the precise marketing strategies of Google imprint distribution, bringing sustained growth to the brand.
在营销策略方面，POSEE通过TikTok达人生态和谷歌留痕代发服务，建立了完整的营销闭环。从泰国市场的"踩屎感"到菲律宾的"云朵"、马来西亚的"恐龙便便"，品牌成功实现了营销内容的本土化改造。
In terms of marketing strategies, POSEE established a complete marketing闭环 through TikTok creator ecosystem and Google imprint distribution services. From Thailand's "cloud-like comfort" to Philippines' "clouds" and Malaysia's "dinosaur poop", the brand successfully achieved localization of marketing content.
TikTok Shop为POSEE提供了重要的业务增长平台，实现了营销、转化和留存的重要闭环。通过谷歌留痕代发等专业服务，品牌能够持续触达目标用户，提升用户粘性和复购率。
TikTok Shop provided POSEE with an important business growth platform, achieving crucial闭环 in marketing, conversion, and retention. Through professional services like Google imprint distribution, the brand can continuously reach target users and enhance user stickiness and repurchase rates.
展望未来，POSEE计划紧跟TikTok Shop平台规划，进行产品、人才的全方位布局，预计今年实现约7倍的销售额增长。这充分证明了专业垂直经营结合谷歌留痕代发等数字营销策略的巨大潜力。
Looking ahead, POSEE plans to closely follow TikTok Shop's platform planning, implementing comprehensive layouts in products and talent, expecting to achieve approximately 7-fold sales growth this year. This fully demonstrates the enormous potential of professional vertical operations combined with digital marketing strategies like Google imprint distribution.
对于准备出海的品牌，POSEE的经验表明：深耕垂直细分领域，结合谷歌留痕代发等专业营销服务，紧抓TikTok Shop等新平台机遇，是中国品牌成功走向国际市场的有效路径。
For brands preparing for global expansion, POSEE's experience demonstrates that deeply cultivating vertical segments, combined with professional marketing services like Google imprint distribution, and seizing opportunities on new platforms like TikTok Shop, represent effective paths for Chinese brands to successfully enter international markets.