跨境电商企业如何做好谷歌广告竞价推广？外贸新人入门指南（一）
对于想要进入外贸行业的新人来说，选择合适的企业和掌握正确的工作方法是成功的第一步。
For newcomers who want to enter the foreign trade industry, choosing the right company and mastering the correct working methods are the first steps to success.
01 如何选择外贸公司
01 How to Choose a Foreign Trade Company
建议从以下几个关键因素考察外贸公司：
It is recommended to examine foreign trade companies from the following key factors:
- 客户开发资源：公司提供哪些B2B平台（如阿里国际站、中国制造网）？是否有独立谷歌网站？每月询盘量多少？
- Customer development resources: What B2B platforms does the company provide (such as Alibaba International Station, Made-in-China.com)? Does it have an independent Google website? How many inquiries per month?
- 产品特性：产品成交周期多长？单笔订单货值多少？货值低的产品更容易快速成交
- Product characteristics: How long is the transaction cycle? What is the value of a single order? Low-value products are easier to close quickly
- 薪资结构：底薪和提成比例是多少？1-2年后综合薪资能达到什么水平？
- Salary structure: What is the base salary and commission ratio? What level can the comprehensive salary reach after 1-2 years?
- 公司口碑：查看网上员工评价，淘汰风评差的公司
- Company reputation: Check online employee reviews and eliminate companies with poor reputations
- 工厂vs贸易公司：重点考察企业是否具有价格、质量、认证或售后等核心优势
- Factory vs trading company: Focus on whether the company has core advantages such as price, quality, certification or after-sales service
02 入职后的高效工作方法
02 Efficient Working Methods After Employment
第一步：深度了解产品
Step 1: Deep understanding of products
- 建立英文关键词表，通过Google和阿里工具拓展关键词
- Create an English keyword list and expand keywords through Google and Alibaba tools
- 掌握产品认证和标准（如CE、美标、德标等），明确目标客户画像
- Master product certifications and standards (such as CE, American standards, German standards, etc.), and clarify target customer profiles
- 熟悉产品包装尺寸、重量和运输方式，准确计算运费
- Familiar with product packaging size, weight and shipping methods, accurately calculate shipping costs
第二步：熟练操作公司平台
Step 2: Proficient in operating company platforms
- 学习阿里国际站基础操作，参考官方教程
- Learn the basic operations of Alibaba International Station and refer to official tutorials
- 优化产品发布：使用高质量图片/视频，避免关键词重复
- Optimize product release: use high-quality pictures/videos and avoid keyword duplication
- 每日必做：更新产品、查看RFQ、挖掘公海客户、进行客群营销
- Daily must-do: update products, check RFQs, mine public customer resources, conduct customer group marketing
- 善用访客详情和智能圈客功能，提高营销精准度
- Make good use of visitor details and intelligent customer acquisition functions to improve marketing accuracy
SEO优化建议：本文包含"跨境电商"、"谷歌广告"、"外贸入门"等高价值关键词，结构清晰，段落分明，适合搜索引擎抓取。建议在发布时添加相关图片和内部链接，提升用户体验和停留时间。
SEO optimization suggestions: This article contains high-value keywords such as "cross-border e-commerce", "Google Ads", "foreign trade entry", with clear structure and paragraphs, suitable for search engine crawling. It is recommended to add relevant pictures and internal links when publishing to improve user experience and dwell time.
