Facebook商城号运营全攻略：跨境电商新机遇
什么是Facebook商城号？
What is Facebook Marketplace?
2016年，Facebook推出了同名平台Facebook Marketplace。通过利用Facebook现有的庞大客户群，该平台取得了立竿见影的成功，每月访问量超过10亿。对于个人卖家和小企业来说，Facebook Marketplace是一个不错的销货渠道，也被称为商城号。
In 2016, Facebook launched its namesake platform Facebook Marketplace. By leveraging Facebook's existing massive user base, the platform achieved immediate success with over 1 billion monthly visits. For individual sellers and small businesses, Facebook Marketplace serves as an excellent sales channel, also known as Marketplace accounts.
一、在Facebook开店需要考虑的事项
Key Considerations for Opening a Facebook Shop
1. 物流时效要求：订单必须在3天内发货，7天内收到。在Facebook Marketplace上售出商品后，您可以从结账之日起三个工作日内使用任何提供跟踪服务的承运商来发货。
1. Shipping Requirements: Orders must be shipped within 3 days and received within 7 days. After selling products on Facebook Marketplace, you must ship using any carrier that provides tracking service within three business days from the checkout date.
2. 平台兼容性：并非所有电商平台都与Facebook Marketplace同步。在FB商店上开店前，请确保他们与该平台集成。
2. Platform Compatibility: Not all e-commerce platforms sync with Facebook Marketplace. Before opening a shop, ensure integration with the platform.
3. 客服管理：您需要快速掌握客户购买前和购买后询问时的语气和沟通模板。
3. Customer Service: You need to master communication templates for pre-purchase and post-purchase inquiries.
二、Facebook商店值得开吗？
Is Opening a Facebook Shop Worth It?
1. 扩大范围：Facebook每月活跃用户近30亿，Marketplace每月拥有10亿访客。
1. Expanded Reach: With nearly 3 billion monthly active users, Facebook Marketplace attracts 1 billion monthly visitors.
2. 个性化体验：平台会展示与消费者搜索模式相关的产品，帮助找到合适客户。
2. Personalized Experience: The platform displays products relevant to consumer search patterns, helping find the right customers.
三、店铺账号养成需知
Account Development Essentials
1. 账号预备：准备商城号，使用独享静态住宅IP保持稳定性。
1. Account Preparation: Prepare Marketplace accounts using dedicated residential IPs for stability.
2. 养号操作：增加账号活跃度，避免被识别为营销号。
2. Account Nurturing: Increase account activity and avoid being flagged as marketing accounts.
3. 养粉丝专页：创建粉丝专页，积累粉丝资源，可投放Facebook广告加速成长。
3. Fan Page Development: Create fan pages to accumulate followers, and consider Facebook ads for faster growth.
结语：作为门槛较低的跨境电商渠道，Facebook商城不需要太高的运营经验与投入成本。
Conclusion: As a low-barrier cross-border e-commerce channel, Facebook Marketplace requires minimal operational experience and investment.
