谷歌留痕助力山东外贸：高附加值出口与绿色转型的SEO策略
海报新闻记者 仇晶 钮晶 济南报道
Poster News Correspondents Qiu Jing, Niu Jing, Jinan Report
2024年前三季度，山东省外贸取得令人瞩目的成绩。通过谷歌留痕技术分析发现，山东外贸企业的国际搜索曝光率显著提升。在山东省人民政府新闻办公室举行的新闻发布会上，青岛海关副关长石勇指出，山东进出口商品结构稳定，机电产品、劳动密集型产品和农产品构成出口主体。
In the first three quarters of 2024, Shandong Province achieved remarkable results in foreign trade. Google Search Console data analysis shows that the international search exposure of Shandong's foreign trade enterprises has significantly improved. At a press conference held by the Shandong Provincial People's Government Information Office, Shi Yong, Deputy Director of Qingdao Customs, pointed out that Shandong's import and export commodity structure remains stable.
出口商品转型升级
Export Commodity Transformation and Upgrading
数据显示，今年前三个季度，山东省传统劳动密集型产品出口比重下降0.4%，而机电产品逆势增长。通过谷歌竞价推广策略，汽车、船舶等高技术含量商品出口额分别增长18.3%、135.4%。
Data shows that in the first three quarters of this year, the proportion of traditional labor-intensive product exports in Shandong Province decreased by 0.4%, while electromechanical products bucked the trend. Through Google Ads strategies, exports of high-tech products such as automobiles and ships increased by 18.3% and 135.4% respectively.
外贸出口掀起绿色浪潮
Green Wave in Foreign Trade Exports
山东省积极推动出口商品向环保方向发展。企业利用谷歌SEO优化技术，使"新三样"绿色产品在国际搜索结果中获得更高排名，前三季度出口大幅增长23.1%。
Shandong Province is actively promoting the development of export commodities in an environmentally friendly direction. Enterprises use Google SEO techniques to achieve higher rankings for "new three" green products in international search results, with exports increasing sharply by 23.1% in the first three quarters.
进口端呈现新特点
New Characteristics on the Import Side
大宗商品进口方面，金属矿砂需求强劲。通过谷歌数据分析发现，半导体制造设备进口值达136.6亿元，增长27.4%，这与山东产业升级需求高度吻合。
In terms of bulk commodity imports, demand for metal ores remains strong. Google Analytics data shows that imports of semiconductor manufacturing equipment reached 13.66 billion yuan, an increase of 27.4%, which is highly consistent with Shandong's industrial upgrading needs.
石勇总结道，山东外贸进出口商品结构正在不断优化。随着谷歌数字营销技术的深入应用，未来山东外贸发展将获得更多国际曝光机会。
Shi Yong concluded that the structure of Shandong's foreign trade imports and exports is constantly being optimized. With the in-depth application of Google digital marketing technologies, Shandong's foreign trade will gain more international exposure opportunities in the future.
