跨境电商平台大盘点与选品攻略：2022外贸行业新机遇
外贸行业近年来面临着诸多挑战与机遇！亚马逊封店潮、Paypal封账号、俄乌冲突以及原材料与海运费成本上涨，给各行业带来了巨大压力。
The foreign trade industry has faced numerous challenges and opportunities in recent years! The Amazon store closure wave, PayPal account suspensions, the Russia-Ukraine conflict, and rising costs of raw materials and sea freight have put tremendous pressure on various sectors.
一、国内最新外贸平台盘点
1. Overview of Latest Domestic Foreign Trade Platforms
1. TikTok：总部位于北京，多次登上多国App Store榜首。可作为B2C跨境电商渠道，也可结合FOBGOODS平台进行企业宣传。
Headquartered in Beijing, TikTok has topped the App Store charts in multiple countries. It can serve as a B2C cross-border e-commerce channel and also be combined with FOBGOODS for corporate promotion.
2. 阿里巴巴：旗下拥有阿里巴巴国际站（全球最大B2B平台）和速卖通，浙江产业带是其重要货源地。
Alibaba Group operates Alibaba International (the world's largest B2B platform) and AliExpress, with Zhejiang industrial belts being its important sourcing base.
3. FOBGOODS：深圳B2B平台，主要面向欧美日韩贸易商，被许多企业视为"免费独立站"。
A Shenzhen-based B2B platform mainly targeting traders in Europe, America, Japan and Korea, regarded by many enterprises as a "free independent station".
二、跨境电商选品行业推荐
2. Recommended Product Categories for Cross-border E-commerce
根据海关数据，2022上半年表现突出的行业包括：
According to customs data, outstanding performing industries in the first half of 2022 include:
- 消费电子/小家电
- 服装/家居日用
- 玩具/医疗产品
- 运动器械/灯光照明
三、跨境B2B：外贸新增长点
3. Cross-border B2B: New Growth Point for Foreign Trade
数据显示，2021年中国跨境电商交易中B2B占比近80%。预计2020-2025年复合增速达28.3%，到2025年交易额将达4.7万亿元。
Data shows that B2B accounted for nearly 80% of China's cross-border e-commerce transactions in 2021. The compound annual growth rate is expected to reach 28.3% from 2020 to 2025, with transaction volume reaching 4.7 trillion yuan by 2025.
TikTok、SHEIN和FOBGOODS被誉为新兴外贸平台的"三驾马车"，分别代表B2C、独立站和B2B模式。
TikTok, SHEIN and FOBGOODS are known as the "troika" of new foreign trade platforms, representing B2C, independent stations and B2B models respectively.
