外贸企业为什么要做谷歌广告推广？海外招商成果显著增强信心
随着全球经济形势变化，外贸企业正面临新的机遇与挑战。 1月12日，商务部例行新闻发布会透露，尽管受疫情影响，中国外贸仍展现出强大韧性。 2021年进出口总额连续突破5万亿、6万亿美元大关，2022年预计再创新高。
For foreign trade enterprises facing new opportunities and challenges amid global economic changes, the Ministry of Commerce revealed at a regular press conference on January 12 that despite the pandemic impact, China's foreign trade has demonstrated remarkable resilience. In 2021, total import and export volume successively exceeded $5 trillion and $6 trillion, with 2022 expected to set another record.
商务部新闻发言人束珏婷指出，当前外贸稳增长面临的最大压力来自全球经济衰退风险上升和外需增长放缓。但近期各地积极组织企业"走出去"、把客商"请进来"，通过包机参展、洽谈合作等方式主动开拓市场，外贸圈呈现积极活跃态势。
Ministry of Commerce spokesperson Shu Jueting noted that the biggest pressure on stable foreign trade growth comes from rising global recession risks and slowing external demand growth. However, recent active efforts by local governments to organize enterprises to "go global" and invite overseas merchants have created positive momentum through chartered flights for exhibitions and business negotiations.
为什么谷歌广告推广对外贸企业至关重要？
Why is Google Ads crucial for foreign trade enterprises?
1. 精准触达全球客户：谷歌作为全球最大搜索引擎，覆盖200多个国家和地区，帮助外贸企业直接对接潜在买家
1. Precisely reach global customers: As the world's largest search engine covering 200+ countries/regions, Google helps directly connect with potential buyers
2. 快速建立品牌认知：通过关键词广告在客户搜索相关产品时第一时间展示企业信息
2. Quickly build brand awareness: Display company information immediately when potential customers search for related products
3. 成本可控效果可测：按点击付费模式让中小企业也能负担，详细数据报告帮助优化投放策略
3. Controllable costs and measurable results: Pay-per-click model is affordable for SMEs, with detailed reports to optimize strategies
商务部表示将继续支持企业境外参展、加强信贷支持、解决实际困难。对于外贸企业而言，在积极"走出去"的同时，善用谷歌广告等数字化营销工具，将有效提升获客效率，增强国际市场竞争力。
The Ministry of Commerce stated it will continue supporting enterprises in overseas exhibitions, enhancing credit support, and solving practical difficulties. For foreign trade enterprises, while actively "going global", utilizing digital marketing tools like Google Ads can effectively improve customer acquisition efficiency and enhance international competitiveness.
