2015年台湾Google热搜榜：娱乐资讯称霸 天气搜索双榜夺冠
Google台湾于12月16日公布了2015年度关键字搜寻排行榜(Year in Search)，揭示了过去一年台湾网友最关注的搜索趋势。与2014年政治社会议题主导不同，2015年台湾搜索市场呈现明显的娱乐化倾向。
Google Taiwan released its 2015 Year in Search report on December 16, revealing the most popular search trends among Taiwanese netizens. Unlike 2014 when political and social issues dominated, 2015 saw a clear entertainment-oriented trend in Taiwan's search market.
娱乐内容横扫热搜榜 | Entertainment Content Sweeps Search Rankings
在快速窜升关键字搜寻排行榜中，《我的少女时代》、《武媚娘传奇》、《玩命关头7》等娱乐内容表现亮眼。特别值得注意的是，宣布封麦的台语天后江蕙相关搜索量激增，连带使"宽宏售票"成为热门搜索词。
In the fastest-rising keyword search rankings, entertainment content like "Our Times", "The Empress of China", and "Furious 7" performed exceptionally well. Particularly noteworthy was the surge in searches related to Taiwanese singer Jody Chiang who announced her retirement, which also made "Kham Hong Tickets" a hot search term.
天气搜索双榜夺冠 | Weather Searches Top Both Lists
"台风"和"天气预报"分别占据PC端和移动端搜索榜冠军。2015年台湾共发布6次台风警报，较2014年增加一倍，反映出民众对灾害信息的强烈需求。
"Typhoon" and "weather forecast" topped both desktop and mobile search lists. With Taiwan issuing 6 typhoon warnings in 2015 (double that of 2014), this reflects the public's strong demand for disaster-related information.
移动搜索呈现生活化 | Mobile Searches Show Daily Life Focus
行动装置搜索榜中，"六合彩开奖号码"、"高铁时刻表"等生活实用信息，以及"lativ"、"国泰世华"等品牌搜索占据重要位置，显示移动搜索更贴近日常生活需求。
In mobile search rankings, practical daily life information like "Mark Six lottery results" and "THSR schedule", along with brand searches such as "lativ" and "Cathay United Bank" held significant positions, indicating mobile searches are more aligned with daily needs.
影视作品带动明星搜索 | Film/TV Works Drive Celebrity Searches
王大陆因《我的少女时代》爆红，登上快速窜升明星榜第三名；韩国女团Twice中的台湾成员周子瑜也带动团体搜索量，位列第四。这些数据印证了优质内容对明星人气的强大助推作用。
Darren Wang rose to fame with "Our Times", ranking third on the fastest-rising celebrities list; Taiwanese member Tzuyu of Korean girl group Twice also boosted the group's search volume, ranking fourth. These data confirm the powerful boost that quality content provides to celebrity popularity.
Google表示，这份榜单是基于2015年1月至11月的搜索数据，按照搜索量增长幅度进行排名，客观反映了台湾网民的关注热点变化趋势。
Google stated that this ranking is based on search data from January to November 2015, sorted by search volume growth rate, objectively reflecting changes in the focus of Taiwanese netizens.
