森林之歌木调香氛：如何在竞争激烈的香氛市场实现突围？

森林之歌木调香氛：如何在竞争激烈的香氛市场实现突围？

Forest Song Wooden Fragrance: How to Break Through in the Competitive Perfume Market?

现代人情绪自由的香气解决方案

Aromatic Solution for Emotional Freedom in Modern Life

在忙碌喧嚣的现代生活中，香气正成为人们寻求心灵慰藉的重要方式。森林之歌品牌以"专注木调香，为情绪自由表达"的独特理念，精准捕捉现代人对情绪释放的深层需求。

In today's fast-paced world, fragrance has become an important way for people to seek spiritual comfort. Forest Song captures this need with its unique concept of "focusing on woody fragrances for emotional expression".

惊人的市场表现

Remarkable Market Performance

2024年双11期间，森林之歌凭借安静小白檀、偏爱屋久杉等爆款产品，一举揽获抖音、京东13大香氛榜单TOP1，多款产品累计销售超2300万，超越蔻依、祖玛珑等国际大牌。

During 2024's Double 11 shopping festival, Forest Song topped 13 fragrance charts on Douyin and JD.com with bestsellers like Quiet White Sandalwood and Favorite Yakusugi, with total sales exceeding 23 million, surpassing international brands like Chloe and Jo Malone.

产品策略：专注木调香的差异化定位

Product Strategy: Differentiated Positioning in Woody Fragrances

森林之歌甄选世界森林原木香，目前已开发6款独特木调香型，并计划推出2款新香。品牌已形成四大产品线：木调香膏、木调香水、香氛身体护理和家居香氛。

Forest Song selects premium woody scents from global forests, currently offering 6 unique fragrance profiles with 2 new scents coming soon. The brand has established four product lines: solid perfumes, eau de parfum, scented body care, and home fragrances.

研发实力：全球顶级原料与创新技术

R&D Strength: Global Premium Materials and Innovative Technology

品牌与全球顶级香精公司合作开发原创香型，采用进口原料。产品使用创新硅弹体原料，带来天鹅绒般触感。依托美尚集团研发实验室，确保产品卓越品质。

Partnering with world-leading fragrance houses, the brand develops original scents using imported ingredients. Innovative silicone elastomer creates a velvety texture. Backed by Meishang Group's R&D lab, product quality is guaranteed.

市场布局：全渠道战略与国际化视野

Market Strategy: Omnichannel Approach and Global Vision

线上已实现全渠道覆盖，线下入驻高端生活空间。品牌计划深化线下布局，并开始拓展海外市场，向世界舞台发起挑战。

With complete online coverage and presence in premium offline spaces, the brand plans to expand physical stores and enter international markets, aiming for global recognition.

未来展望

Future Outlook

森林之歌将继续以创新姿态引领香氛市场新风尚，通过定期品牌活动与消费者深度互动，在高端渠道树立独特品牌形象。

Forest Song will continue to innovate, hosting regular events to engage consumers and establish a unique brand image in premium channels.