广西横州茉莉花茶产业国际化发展：RCEP背景下的跨境电商机遇
中国·广西 - 9月19日，第四届世界茉莉花大会在广西隆重开幕。作为全球最大的茉莉花生产基地，横州市正通过特色产业升级实现国际化突破。
China·Guangxi - On September 19, the 4th World Jasmine Conference opened grandly in Guangxi. As the world's largest jasmine production base, Hengzhou City is achieving international breakthroughs through characteristic industry upgrading.
近年来，横州市通过举办中国茉莉花文化节和世界茉莉花大会等国际性活动，持续强化产业优势。数据显示，横州茉莉花产品年出口额超5亿元，主要销往东盟、日本及欧美市场。
In recent years, Hengzhou has continuously strengthened its industrial advantages by hosting international events such as the China Jasmine Culture Festival and the World Jasmine Conference. Data shows that Hengzhou's jasmine products have an annual export value of over 500 million yuan, mainly to ASEAN, Japan and European and American markets.
东南亚市场表现亮眼：
马来西亚奶茶店普遍采用茉莉花茶作为基础配方；日本、菲律宾、新加坡则是中国茶重要出口目的地。随着RCEP生效，中国茶在成员国市场的准入更加便利。
Outstanding performance in Southeast Asian markets:
Malaysian milk tea shops commonly use jasmine tea as base ingredient; Japan, Philippines and Singapore are important export destinations for Chinese tea. With RCEP in effect, market access for Chinese tea in member countries has become more convenient.
跨境电商发展建议：
- 利用中欧地理标志保护和国际商标优势
- 开发年轻化产品（冷萃茶、茶粉等）
- 创新营销方式（KOL推广、社交电商）
- 寻求国内外饮品企业合作
Cross-border e-commerce development suggestions:
- Utilize EU geographical indication protection and international trademark advantages
- Develop youth-oriented products (cold brew tea, tea powder, etc.)
- Innovative marketing methods (KOL promotion, social e-commerce)
- Seek cooperation with domestic and foreign beverage companies
专家建议横州茉莉花产业可借鉴柳州螺蛳粉的成功经验，通过产品创新和品牌营销实现产业升级。
Experts suggest Hengzhou's jasmine industry can learn from Liuzhou river snails rice noodle's success experience to achieve industrial upgrading through product innovation and brand marketing.
来源：东博智库综合中国侨网等消息 | 编辑：唐艺
Source: Dongbo Think Tank, China Qiao Network | Editor: Tang Yi
