最佳吴中SEO推广策略：制造业外贸选择B2B平台还是独立站？
如何有效推广吴中SEO？谷歌推广竞价开户需要费用吗？
How to effectively promote Wuzhong SEO? Does Google Ads account opening require fees?
一位从事家居装饰用品的朋友告诉我，他一直在使用阿里巴巴平台，开设了三个店铺并升级为金品诚企会员。但他总觉得依赖第三方平台不够稳妥，考虑转向独立站+Google广告的模式。
A friend in home decor products told me he has been using Alibaba with three stores and Gold Supplier membership. But he feels uneasy relying solely on third-party platforms and is considering switching to an independent website + Google Ads model.
我的建议是："阿里巴巴店铺很适合你的产品，但同时独立的官网和营销站也必不可少。你的布局很完美，品牌意识也很到位，继续加油！"
My advice was: "Alibaba stores suit your products well, but an independent official website and marketing site are also essential. Your strategy is perfect with good brand awareness, keep it up!"
这让我想到很多外贸朋友都面临平台与独立站的选择困境。作为一个成熟的商业决策者，我的观点很明确：不做选择，两个都要！
This reminds me of many foreign trade friends facing the dilemma between platforms and independent websites. As an experienced business decision-maker, my view is clear: Don't choose, have both!
独立站的核心优势 Key Advantages of Independent Websites
1. Google广告是主要询盘来源，数量可达B2B平台的20倍
1. Google Ads as main inquiry source, potentially 20x more than B2B platforms
2. 完全自主的数字资产，可自由改造、优化和升级
2. Fully owned digital asset that can be freely modified and upgraded
3. 社交媒体引流(Facebook, LinkedIn等)贡献近半询盘量
3. Social media traffic (Facebook, LinkedIn etc.) contributes nearly half of inquiries
4. 可传承的品牌资产，长期经营的价值积累
4. Heritable brand asset with long-term value accumulation
B2B平台的核心价值 Core Value of B2B Platforms
1. 平台背书带来信任，降低客户决策门槛
1. Platform endorsement builds trust and lowers customer decision barriers
2. 操作维护简单，无需专业技术支持
2. Easy operation and maintenance without technical expertise
3. 适合标准化产品，快速建立销售渠道
3. Ideal for standardized products to quickly establish sales channels
选择建议 Selection Recommendations
适合独立站的情况：
When independent websites work better:
- 需要定制化服务的产品
- Products requiring customization
- 大型加工设备
- Large processing equipment
- 非直接在线交易类型
- Non-direct online transactions
最重要的成功要素：无论选择哪种方式，坚持不懈的运营才是关键！
The most critical success factor: Regardless of the approach chosen, persistent operation is key!
关于谷歌推广竞价：确实需要开户费用，但相比平台年费，Google Ads采用按点击付费模式，预算控制更灵活。
About Google Ads: Account opening does require fees, but compared to platform annual fees, Google Ads uses a pay-per-click model allowing more flexible budget control.
