领先的SEM竞价推广软件与谷歌竞价推广指南：常见封号原因解析
许多广告主向行业专家反映，他们的谷歌GMC账户突然被封，却不知道如何避免类似错误。本文将总结健康运营谷歌广告的关键注意事项。
Many advertisers report to industry experts that their Google Merchant Center accounts were suddenly suspended without knowing how to avoid such mistakes. This article summarizes key considerations for healthy Google Ads operation.
GMC账户常见封号原因主要分为两类：
Common GMC account suspension reasons fall into two categories:
- 违反购物广告政策 (Violation of Shopping Ads Policies)
- Feed质量违规 (Data Quality Violations)
一、仿冒产品问题
1. Counterfeit Products Issue
谷歌对仿冒产品采取零容忍政策。一旦发现网站包含仿冒产品，会立即暂停账户，严重时可能连带暂停关联的Google Ads账户。
Google has a zero-tolerance policy for counterfeit products. Upon detection, accounts will be immediately suspended, and in severe cases may lead to suspension of associated Google Ads accounts.
常见错误：
Common mistakes:
- 品牌服装和电子消费类产品中最常见仿冒情况 (Most common in brand apparel and consumer electronics)
- 未完整提供产品及保修信息 (Incomplete product/warranty information)
- 仿冒大牌logo、商标或产品款式 (Copying famous brand logos/trademarks/designs)
二、误导性商业行为
2. Misleading Business Practices
谷歌要求购物广告必须提供充分信息，确保消费者不被误导。
Google requires shopping ads to provide sufficient information to prevent consumer deception.
常见错误：
Common mistakes:
- 隐藏或伪造关键业务属性 (Hiding/falsifying business attributes)
- 频繁更换网页销售产品 (Frequent product page changes)
- 虚假宣传折扣信息 (False discount claims)
封号后自救步骤
Account Suspension Recovery Steps
重要：在未确定违规原因前切勿开立新GMC账户，重复开户属严重违规。
Important: Never create new GMC accounts before identifying violation reasons - duplicate accounts constitute serious violations.
- 根据上述原因全面检查网站，修正所有潜在问题 (Thoroughly audit website based on above reasons and fix all potential issues)
- 通过官方渠道提交申诉，说明改正措施并提供营业执照和产品照片 (Submit appeal through official channels with corrective actions, business license and product photos)
本文观点仅代表作者个人意见。了解更多跨境电商营销策略，请访问专业跨境电商平台获取最新市场报告和白皮书。
Views expressed are author's own. For more cross-border ecommerce strategies, visit professional platforms for latest market reports and white papers.
