宠物经济爆发：千亿级市场的消费新趋势
中国宠物市场正迎来前所未有的发展机遇。近日，浙江义乌商贸城五区宠物用品区举办线下购物节，并发布《宠物猫用悬空床》《宠物碗》团体标准，标志着行业规范化发展进入新阶段。
The Chinese pet market is experiencing unprecedented growth opportunities. Recently, the pet products zone in Yiwu International Trade City's Area 5 hosted an offline shopping festival and released group standards for "Pet Cat Hanging Beds" and "Pet Bowls", marking a new phase in the industry's standardized development.
作为全国最大的宠物用品销售基地之一，义乌商贸城五区年销售额预计达20亿元，约占全国宠物用品出口总量的10%。据《2021年中国宠物行业白皮书》显示，中国城镇犬猫数量已超过1.12亿只，同比增长11.4%。
As one of China's largest pet product sales bases, Yiwu's Area 5 is expected to achieve annual sales of 2 billion yuan, accounting for about 10% of the country's total pet product exports. According to the "2021 China Pet Industry White Paper", the number of urban dogs and cats in China has exceeded 112 million, a year-on-year increase of 11.4%.
宠物消费拟人化趋势明显 | Anthropomorphic Pet Consumption Trend
记者走访发现，宠物消费呈现明显的拟人化特征：从国潮风格的宠物汉服、旗袍，到宠物推车、帐篷等露营装备，再到宠物酒店、游泳馆等新兴服务，宠物正享受着与人类相似的消费体验。
Journalists observed a clear anthropomorphic trend in pet consumption: from traditional Chinese-style pet clothing to camping equipment like pet strollers and tents, and emerging services like pet hotels and swimming pools, pets are enjoying consumption experiences similar to humans.
智能产品成为新宠 | Smart Products Gaining Popularity
在今年的天猫"618"购物节中，宠物智能设备销量同比增长近150%。自动喂食器、智能猫砂盆和陪伴机器人成为三大热门产品，价格从几十元到上千元不等。
During this year's Tmall "618" shopping festival, sales of smart pet devices increased by nearly 150% year-on-year. Automatic feeders, smart litter boxes and companion robots emerged as the three most popular products, with prices ranging from tens to thousands of yuan.
市场规模持续扩大 | Expanding Market Scale
数据显示，2023年中国宠物市场规模有望达到4456亿元，未来几年增速将维持在13%以上。单只犬年均消费2634元，单只猫年均消费1826元。
Data shows China's pet market size is expected to reach 445.6 billion yuan in 2023, with growth rates remaining above 13% in coming years. The average annual expenditure per dog is 2,634 yuan, while per cat it's 1,826 yuan.
义乌商贸城五区宠物用品商会秘书长王胜表示："随着消费群体扩大和人均消费水平提高，'它经济'将持续升温，为行业带来更多发展机遇。"
Wang Sheng, Secretary-General of the Yiwu Trade City Area 5 Pet Products Chamber of Commerce, stated: "With the expanding consumer base and rising per capita consumption levels, the 'pet economy' will continue to heat up, bringing more development opportunities to the industry."
