可信的SEO和推广：谷歌竞价网站推广怎么做？外贸网站推广方法详解
在Google上进行外贸推广主要有两种核心方法：谷歌SEO和谷歌广告。
There are two core methods for foreign trade promotion on Google: Google SEO and Google Ads.
1. 谷歌SEO（搜索引擎优化）
1. Google SEO (Search Engine Optimization)
这是一种免费的推广方式。通过优化网站的关键词、元标签、网页内容等，使其在谷歌搜索结果中的排名提高，从而增加网站的曝光率和流量。
This is a free promotion method. By optimizing the website's keywords, meta tags, page content, etc., its ranking in Google search results can be improved, thereby increasing the website's exposure and traffic.
在选择关键词时：
When selecting keywords:
- 应避免盲目追求热门关键词
- Avoid blindly pursuing popular keywords
- 选择与网站内容相关且转化率较高的精准关键词
- Choose precise keywords that are relevant to the website content and have higher conversion rates
- 重视长尾词（排名难度较小但转化率高）
- Pay attention to long-tail keywords (easier to rank for but with higher conversion rates)
2. 谷歌广告（Google Ads）
2. Google Ads (formerly Google AdWords)
这是谷歌提供的付费广告服务。通过这种方式，您可以将网站的广告信息直接显示在谷歌搜索引擎结果页（SERP）上，无需等待网站逐步提升排名。
This is Google's paid advertising service. Through this method, you can directly display your website's ads on Google's search engine results pages (SERPs) without waiting for the website to gradually improve its ranking.
优势：
Advantages:
- 见效快，即时流量
- Fast results, immediate traffic
- 精准的受众定位功能
- Precise audience targeting capabilities
- 灵活的预算控制
- Flexible budget control
