为什么要做谷歌推广？外贸企业海外推广渠道全解析
外贸企业为什么要选择谷歌推广渠道？
Why should foreign trade enterprises choose Google Ads?
在昨天的海外推广六大步骤讨论中，我们提到了网站引流的重要性。不同企业应根据自身条件选择合适的引流方式。本文将详细解析外贸企业海外推广的具体引流渠道。
In yesterday's discussion about the six steps of overseas promotion, we mentioned the importance of website traffic generation. Different enterprises should choose appropriate traffic generation methods based on their actual conditions. This article will analyze in detail the specific traffic generation channels for foreign trade enterprises.
1. 平台付费推广
1. Paid Platform Promotion
企业可以在传统B2B、B2C平台上付费推广。
Enterprises can conduct paid promotion on traditional B2B and B2C platforms.
优点/Advantages: 推广针对性强，买家意图明确，购买欲望强
Strong targeting, clear buyer intent, strong purchase desire
缺点/Disadvantages: 费用高昂，竞争激烈，平台限制多
High cost, fierce competition, many platform restrictions
2. 搜索引擎推广(Google Ads)
2. Search Engine Marketing(Google Ads)
据统计，63%的客户通过搜索引擎寻找产品和服务。
Statistics show that 63% of customers search for products and services through search engines.
优点/Advantages: 见效快，目标覆盖率高，投资回报率高
Fast results, high target coverage, high ROI
缺点/Disadvantages: 成本高，广告停止即效果消失
High cost, effects disappear when ads stop
3. 搜索引擎优化(SEO)
3. Search Engine Optimization(SEO)
通过优化网站结构和关键词排名提高自然搜索排名。
Improve organic search rankings by optimizing website structure and keyword rankings.
优点/Advantages: 成本相对较低，效果持久
Relatively low cost, long-lasting effects
缺点/Disadvantages: 见效慢，通常需要1-3个月
Slow results, usually takes 1-3 months
4. 社交媒体免费推广
4. Free Social Media Promotion
在社交媒体平台和国际贸易论坛发布产品信息。
Post product information on social media platforms and international trade forums.
优点/Advantages: 免费，只需人力成本
Free, only requires labor cost
缺点/Disadvantages: 效果不稳定，需要时间积累
Unstable results, requires time accumulation
询多多外贸推广专家建议：
预算有限的企业可先采用竞价广告+社媒推广组合；预算充足的企业建议同时开展竞价排名和SEO优化。
Xunduoduo's professional advice:
Enterprises with limited budgets can start with PPC ads + social media promotion; enterprises with sufficient budgets are advised to implement both PPC and SEO simultaneously.
更多外贸推广解决方案请访问：询多多官网
For more foreign trade promotion solutions, please visit: Xunduoduo Official Website
