跨境电商新机遇：国内工厂如何通过TikTok开拓海外B端市场
跨境电商新机遇：国内工厂如何通过TikTok开拓海外B端市场
New Opportunities in Cross-border E-commerce: How Domestic Factories Can Tap into Overseas B2B Markets via TikTok
全球流量红利下的跨境电商新选择
New Choices in Cross-border E-commerce Under Global Traffic Dividends
自2017年5月上线以来，TikTok用户量呈现指数级增长。作为字节跳动推出的重要产品，TikTok不断向世界展示其独特魅力。
Since its launch in May 2017, TikTok's user base has grown exponentially. As a key product of ByteDance, TikTok continues to showcase its unique charm to the world.
根据Sensor Tower公布的《2022年4月全球热门移动应用下载TOP10》排行榜，抖音及其海外版TikTok以超过6200万的下载量蝉联冠军，远超Facebook、Instagram等知名应用。
According to Sensor Tower's "Top 10 Global Mobile App Downloads in April 2022" ranking, Douyin and its overseas version TikTok topped the chart with over 62 million downloads, far surpassing well-known apps like Facebook and Instagram.
TikTok为B端工厂带来的出海机遇
The Opportunities TikTok Brings to B2B Factories Going Global
对于B端外贸工厂来说，TikTok既是一个拥有巨大流量红利的带货风口，也是一个宝贵难得的机遇。在TikTok发展之前，外贸传统制造业获取订单和流量的方式有限，主要依赖国外展会和传统的Google、Facebook广告等图文形式。
For B2B foreign trade factories, TikTok represents both a huge traffic dividend opportunity and a rare chance. Before TikTok's rise, traditional manufacturing in foreign trade had limited ways to obtain orders and traffic, mainly relying on overseas exhibitions and traditional text-image ads on Google and Facebook.
成功案例：东莞硅胶制品制造商的TikTok营销实践
Success Story: A Dongguan Silicone Product Manufacturer's TikTok Marketing Practice
东莞一家专业硅胶制品制造商通过在TikTok上建立3个账号进行营销，成功解决了外贸工厂的流量困境。该制造商在TikTok上的账号分别拥有84.8万、140万和31.8万粉丝，其中140万粉丝的账号有50个视频播放量破百万，最高达到500万播放量。
A professional silicone product manufacturer in Dongguan successfully solved the traffic dilemma for foreign trade factories by establishing three accounts on TikTok. These accounts have 848,000, 1.4 million, and 318,000 followers respectively, with the 1.4 million-follower account achieving over 1 million views on 50 videos, peaking at 5 million views.
通过TikTok账号推广，短短几个月内该制造商就收到了上千封B端客户的咨询邮件，询问产品价格、供货和链接等信息。
Through TikTok account promotion, the manufacturer received thousands of inquiry emails from B2B clients within just a few months, asking about product prices, supply, and links.
专业团队指导的重要性
The Importance of Professional Team Guidance
随着越来越多人投身TikTok营销，许多传统外贸企业也纷纷转型。对于工厂来说，TikTok营销的难度远高于一般商家，从账号注册到矩阵搭建都需要耗费大量时间和成本。
As more people engage in TikTok marketing, many traditional foreign trade companies are also transforming. For factories, TikTok marketing is much more challenging than for regular businesses, requiring significant time and cost from account registration to matrix building.
因此，选择专业的团队进行指导，从0到1帮助工厂渡过难关，是一种更高效、更方便的做法。
Therefore, choosing a professional team for guidance to help factories overcome challenges from scratch is a more efficient and convenient approach.
对于邢台地区的企业，寻找专业的谷歌推广厂家同样重要，可以结合TikTok营销形成多渠道海外推广策略。
For enterprises in Xingtai area, finding professional Google promotion manufacturers is equally important, which can be combined with TikTok marketing to form a multi-channel overseas promotion strategy.
