为什么外贸服饰如此便宜？揭秘抖音/谷歌推广的"原单"低价之谜
在传统贸易模式盛行的今天，为什么抖音和谷歌上会出现大量外贸服饰推广？这些标榜"外贸原单"的服装店，价格往往低得令人难以置信。这背后究竟隐藏着怎样的商业逻辑？
外贸服饰低价的核心原因：
1. 大规模生产带来的成本优势：外贸订单通常数量庞大，多家联合工厂的生产量可达数万甚至数十万件。
2. 严苛质检导致的"尾货"现象：外贸客户对质量要求极高，稍有瑕疵就可能拒收整批货物，工厂只能以极低价格处理。
The core reasons for low prices of foreign trade clothing:
1. Cost advantages from mass production: Foreign trade orders are usually large in quantity, with joint factories producing tens of thousands or even hundreds of thousands of pieces.
2. "End-of-line goods" phenomenon caused by strict quality control: Foreign trade clients have extremely high quality requirements and may reject entire batches for minor defects, forcing factories to dispose of them at very low prices.
一位工厂主朋友的真实案例："我们付给工人的加工费都比清货价高。现在库存积压越来越严重，衣服变得越来越不值钱，我们急需将库存变现来支付工资和供应商欠款。"
A real case from a factory owner friend: "The processing fees we pay workers are higher than the clearance prices. With inventory piling up and becoming increasingly worthless, we urgently need to liquidate stock to pay wages and supplier debts."
外贸服饰流通链解析：
外贸客户拒收 → 工厂以30%订金损失处理尾货 → 库存收购商以极低价批量收购 → 二级批发商分销 → 零售端以"外贸原单"名义销售
Analysis of foreign trade clothing circulation chain:
Foreign trade clients reject → Factories dispose of end-of-line goods at 30% deposit loss → Inventory buyers purchase in bulk at extremely low prices → Secondary wholesalers distribute → Retailers sell as "foreign trade original orders"
这种特殊的供应链模式解释了为什么抖音和谷歌上会出现大量外贸服饰推广 - 这些平台为库存处理提供了高效的销售渠道，而超低进货成本让零售商即使定价远低于市场价仍有利可图。
This unique supply chain model explains why there are so many foreign trade clothing promotions on TikTok and Google - these platforms provide efficient sales channels for inventory disposal, while ultra-low purchase costs allow retailers to profit even when pricing far below market rates.
