首推的App推广版位：中小企业如何在激烈竞争中玩转SEM？
百度竞价新政策解读
Analysis of Baidu's New Bidding Policy
在经历XX事件后，百度于6月份正式明确了竞价推广投放政策：
After the XX incident, Baidu officially clarified its bidding promotion policy in June:
1. 百度首页左侧仅展现四条推广位，右侧停止展现广告位
1. Only four promotion positions are displayed on the left side of Baidu's homepage, and the right side stops displaying ads
2. 首页底部出现广告提示：本页面有商业推广信息，请注意可能产生的风险
2. An ad prompt appears at the bottom of the homepage: This page contains commercial promotion information, please be aware of potential risks
3. 医疗行业竞价广告限制投放
3. Restrictions on bidding ads in the medical industry
中小企业SEM优化策略
SEM Optimization Strategies for SMEs
面对广告位减少、竞争加剧的情况，中小企业可采取以下策略：
In the face of reduced ad space and intensified competition, SMEs can adopt the following strategies:
1. 重点优化转化好的热门词：单独建立推广计划和单元，优化创意，提高质量度
1. Focus on optimizing high-converting popular keywords: Create separate promotion plans and units, optimize creatives, and improve quality score
2. 拓展相关长尾词：设定合理出价，逐步优化表现好的关键词
2. Expand related long-tail keywords: Set reasonable bids and gradually optimize well-performing keywords
3. 持续拓展关键词库：增加与产品特色相关的关键词投放
3. Continuously expand keyword library: Increase the placement of keywords related to product features
核心优化建议
Core Optimization Recommendations
• 定期分析搜索词报告，添加否定词
• Regularly analyze search term reports and add negative keywords
• 将预算集中在有价值的关键词上
• Focus budget on valuable keywords
• 进行创意A/B测试和新广告样式测试
• Conduct creative A/B testing and new ad format testing
竞价推广的本质是控制成本、提升转化量。在热门关键词竞争激烈的情况下，中小企业应该更精细地管理预算，发掘更多有价值的关键词机会。
The essence of bidding promotion is cost control and conversion improvement. In the face of fierce competition for popular keywords, SMEs should manage their budgets more carefully and discover more valuable keyword opportunities.
