外贸开发必学：利用SIC/NAICS代码精准定位北美客户
外贸经验分享：如何专门开发北美客户
International Trade Tips: Specialized Approaches for North American Client Development
SIC和NAICS代码的使用
The Application of SIC and NAICS Codes
在分享方法之前，我们先简单地做一些基础知识介绍。SIC代码和NAICS代码到底是什么？简单来说，NAICS代码是对SIC代码的补充完善。SIC四位数，NAICS六位数。
Before diving into methodologies, let's establish some fundamental knowledge. What exactly are SIC and NAICS codes? In simple terms, NAICS codes serve as enhancements to the SIC system - with SIC using 4-digit codes and NAICS using 6-digit codes.
SIC代码和NAICS代码
SIC and NAICS Codes Explained
SIC：标准工业分类系统最初是在1930年代开发的，用于根据企业主要从事的活动类型对企业进行分类。自1987年以来，SIC一直没有更新，但仍然被广泛使用。
SIC: The Standard Industrial Classification system was originally developed in the 1930s to classify businesses by their primary activities. Though not updated since 1987, it remains widely used.
NAICS：北美工业分类系统成立于1997年，以取代不再足够的SIC系统。它是第一个基于单一经济概念构建的经济分类体系。
NAICS: The North American Industry Classification System was established in 1997 to replace the outdated SIC system. It represents the first economic classification system built on a single economic concept.
SIC和NAICS有什么区别？
Key Differences Between SIC and NAICS
NAICS代码的开发是为了消除SIC系统中使用的不一致逻辑，并通过创建6位NAICS代码来增加4位SIC系统的特异性。NAICS系统采用纯粹的生产导向结构，而SIC系统则在整个结构中从生产导向逻辑转向市场导向逻辑。
NAICS codes were developed to eliminate inconsistencies in the SIC system by introducing more specific 6-digit codes. NAICS employs a purely production-oriented structure, while SIC shifted from production to market orientation.
NAICS和SIC代码与我的营销计划有何关系？
How SIC/NAICS Codes Relate to Marketing Strategies
1. 行业定位
NAICS和SIC代码的第一个用途是允许您将营销定位到特定行业。
1. Industry Targeting
The primary use is enabling precise marketing to specific industries.
2. 市场细分
通过将代码信息附加到客户数据库中，您可以确定哪些行业最能代表您的理想客户。
2. Market Segmentation
Attaching codes to customer databases helps identify your ideal client industries.
3. 识别潜在新市场
两位数代码可让您查看行业中所有相关的6位数代码，发现新的机会。
3. Identifying New Markets
2-digit codes reveal all related 6-digit codes within an industry, uncovering new opportunities.
实际操作指引
Practical Implementation Guide
1. 在naics.com中进行关键词搜索
2. 查看相关类别和关键词提示
3. 点击NAICS Title查看行业公司信息
4. 获取地址后进一步搜索联系方式
1. Conduct keyword searches on naics.com
2. Review related categories and keyword suggestions
3. Click NAICS Titles to view industry companies
4. Locate addresses then research contact details
通过NAICS和SIC代码搜索客户，最大的好处是关联度高，比较精准。如果你是新手外贸销售人员，建议你赶快去尝试一下。
The greatest advantage of SIC/NAICS code searches is their high relevance and precision. If you're new to international sales, we strongly recommend trying this approach immediately.
