奥运经济带火中国外贸，这些商品成为爆款！
来源：中国新闻网 | Source: China News Network
中新社北京7月23日电（记者 夏宾）尽管巴黎奥运会尚未正式开幕，但中国外贸商家已感受到奥运经济带来的"流量"。
Beijing, July 23 (Xinhua) -- Reporter Xia Bin Although the Paris Olympics have not officially opened, Chinese foreign trade merchants have already felt the "traffic" brought by the Olympic economy.
"奥运会的带动作用非常显著！我们现在在阿里国际站上店铺的访问量已经提高了30%至50%。"从事体育运动服饰的广州希利服饰有限公司总经理林志烈对中新社记者表示。
"The driving effect of the Olympics is very significant! Our store visits on Alibaba International have increased by 30% to 50%," said Lin Zhilie, general manager of Guangzhou Xili Garment Co., Ltd., which specializes in sports apparel.
林志烈的经历是阿里国际站上众多外贸商家的一个缩影。据悉，在巴黎奥运会前夕，阿里国际站全面加大了海外投入。目前来看，效果已经显现：今年以来，平台上与奥运经济相关行业的商家，线上出口额已超过70亿元人民币。
Lin's experience is a microcosm of many foreign trade merchants on Alibaba International. It is reported that on the eve of the Paris Olympics, Alibaba International has comprehensively increased its overseas investment. The results are already evident: since the beginning of this year, merchants in Olympic-related industries on the platform have achieved online exports exceeding 7 billion yuan.
细分领域快速增长 | Rapid Growth in Niche Sectors
上述平台数据显示，不仅是运动服饰等直接相关行业，平台上的一些细分领域也在奥运会前夕实现了快速增长。
Platform data shows that not only directly related industries such as sports apparel, but also some niche sectors on the platform have achieved rapid growth on the eve of the Olympics.
数字化产业带多点开花 | Digital Industrial Belts Flourish in Multiple Regions
此外，与以往奥运经济主要集中在义乌等少数产业带不同，通过该平台，更多数字化的出海产业带都迎来了奥运带来的"巨大流量"。
Moreover, unlike previous Olympic economies that mainly focused on a few industrial belts like Yiwu, more digital export-oriented industrial belts have welcomed the "huge traffic" brought by the Olympics through this platform.
例如，近期备受欢迎的运动服饰、人造草坪、运动地板、娱乐用品等产品的产业带位于广州；位于山东德州的健身器材产业带；青岛、烟台、威海周边的垂钓和水上运动用品产业带；以及闻名遐迩的福建运动鞋产业带等。
For example, the industrial belts for popular products such as sportswear, artificial turf, sports flooring, and entertainment supplies are located in Guangzhou; the fitness equipment industrial belt in Dezhou, Shandong; the fishing and water sports products industrial belt around Qingdao, Yantai, and Weihai; and the famous Fujian sports shoe industrial belt.
新兴运动带动产业链 | Emerging Sports Drive Industrial Chains
广州优格有限公司总经理伍燕珊表示："还没到奥运会，我们的营业额同比增长就已超过60%。"近两年新兴的"板式网球"，其全套场地建设项目已成为优格新的支柱型产品，远销海外，并深入辐射更多产业带共同受益。
"Before the Olympics even started, our year-on-year revenue growth has exceeded 60%," said Wu Yanshan, general manager of Guangzhou Youge Co., Ltd. The newly emerging "padel tennis" in recent years has become Youge's new pillar product, with complete venue construction projects being exported overseas and benefiting more industrial belts.
在奥运经济的推动下，多个产业带掀起了利用该平台出海的热潮。以广东为例，今年4月以来，阿里国际站在广东新增的商家同比增长了30%。
Driven by the Olympic economy, multiple industrial belts have surged in using the platform for exports. Taking Guangdong as an example, since April this year, new merchants on Alibaba International in Guangdong have increased by 30% year-on-year.
"都说奥运经济的尽头是义乌，但实际上并不仅限于义乌。"阿里国际站南粤大区总经理邱宗冰打趣说，事实上，数字化的出海产业带打破了地域限制，呈现出多点开花的新局面，多地出现了"国际站小镇"。
"They say the end of the Olympic economy is Yiwu, but in fact it's not limited to Yiwu," joked Qiu Zongbing, general manager of Alibaba International's South China region. In fact, digital export-oriented industrial belts have broken geographical restrictions, presenting a new situation of flourishing in multiple regions, with "International Station Towns" appearing in many places.
