谷歌搜索留痕策略：南通SEO推广公司如何优化宠物智能用品市场

谷歌搜索留痕策略：南通SEO推广公司如何优化宠物智能用品市场

Google Search Trace Strategy: How Nantong SEO Promotion Companies Optimize the Pet Smart Products Market

随着城市人群养宠观念的转变，宠物消费不再局限于传统的宠物食品，而是有大量精细化、智能化的养宠需求被释放。近期，“618”购物节已圆满收官，多家电商平台纷纷公布了宠物用品的销售数据。

With the shift in urban pet ownership attitudes, pet consumption is no longer limited to traditional pet food. Instead, a large number of refined and intelligent pet care needs have been unleashed. Recently, the "618" shopping festival concluded successfully, with multiple e-commerce platforms releasing sales data for pet products.

据了解，今年“618”大促的起始时间恰逢端午假期出行前的准备期，家用宠物电器如宠物自动喂食器、自动猫砂盆、智能鱼缸等产品，因其智能化和便携性的特点，赢得了消费者的广泛认可，呈现出显著的增长趋势。

It is reported that this year's "618" promotion period coincided with the preparation time before the Dragon Boat Festival holiday. Home pet appliances such as automatic pet feeders, automatic litter boxes, and smart fish tanks gained widespread consumer recognition due to their intelligent and portable features, showing a significant growth trend.

京东超市宠物业务正式披露的数据显示，5月20日20时至6月18日24时，宠物智能用品的销售金额同比增长超169%，其中智能鱼缸的销售金额同比增长超265%。

Data officially disclosed by JD.com's supermarket pet business shows that from 20:00 on May 20 to 24:00 on June 18, the sales revenue of pet smart products increased by more than 169% year-on-year, with smart fish tanks seeing a growth of over 265%.

淘天集团发布的数据显示，在宠物用品类目中，宠物智能烘干箱的成交同比增长超120%，宠物智能除味器/空气净化器同比增长超330%，智能猫砂盆同比增长超140%，宠物智能喂食器同比增长超230%。

Data released by Taotian Group shows that in the pet supplies category, transactions for pet smart drying boxes increased by over 120% year-on-year, pet smart deodorizers/air purifiers by over 330%, smart litter boxes by over 140%, and pet smart feeders by over 230%.

随着宠物市场的繁荣发展和宠物在家庭中地位的提升，宠物家电智能化展现出了广阔的发展前景。人们对宠物用品的需求已不再局限于基本的饮食和日常用品，而是追求更高质量的“人宠互娱”体验。

With the prosperous development of the pet market and the elevated status of pets in households, the intelligence of pet appliances shows broad development prospects. People's demand for pet products is no longer limited to basic food and daily supplies but extends to pursuing higher-quality "human-pet interactive entertainment" experiences.

某烘干箱品牌的工作人员告诉记者，近年来多宠家庭的数量不断增加，宠物烘干箱不仅受到宠物店的青睐，家用小号的烘干箱也成为个人买家的热门选择。

A staff member from a drying box brand told reporters that in recent years, the number of multi-pet households has been increasing. Pet drying boxes are not only favored by pet stores but have also become a popular choice for individual buyers with smaller home versions.

“我们的烘干箱在工作时可以随时开关舱门，这能及时安抚宠物在烘干时紧张的情绪，也能缓解消费者对宠物在封闭空间内可能产生不安情绪的担忧。”已购买过宠物烘干箱的周先生表示。

"Our drying box allows the cabin door to be opened and closed at any time during operation, which can promptly soothe pets' nervousness during drying and alleviate consumers' concerns about pets feeling anxious in enclosed spaces," said Mr. Zhou, who has purchased a pet drying box.

此前，有业内人士指出“宠物行业具有购买者与使用者分离的特点”，事实上，许多品牌已经从只服务“宠物”转向了服务“人和宠物”，并考虑到了宠主双方的使用体验。

Previously, industry insiders pointed out that "the pet industry has the characteristic of separation between purchasers and users." In fact, many brands have shifted from serving only "pets" to serving "humans and pets," considering the user experience of both parties.

谈及宠物智能用品的服务对象，什么值的买平台宠物行业负责人认为，与其说宠物行业具有购买者与使用者分离的特点，不如说是宠物品牌服务理念的深化和拓展。从本质上讲，宠物品牌的服务对象并没有发生根本改变，始终以养宠人的需求为核心，不断深化对这部分人群需求的理解，并在此基础上提供更全面、更细致的服务。

Regarding the target audience of pet smart products, the head of the pet industry at the "What's Worth Buying" platform believes that rather than saying the pet industry has the characteristic of separation between purchasers and users, it is more about the deepening and expansion of pet brands' service philosophy. Essentially, the service target of pet brands has not fundamentally changed; they always focus on the needs of pet owners, continuously deepening their understanding of this group's demands and providing more comprehensive and detailed services based on that.

业内人士指出，随着宠物市场的持续发展，消费者对宠物产品的需求也在不断变化。他们不仅关注宠物的生存需求，还追求宠物的幸福感和生活品质。由于宠物陪伴属性的日益凸显，许多品牌通过贴心的设计提升消费者的体验和好感度，从而推动了相关产品销量的增长。

Industry insiders point out that with the continuous development of the pet market, consumers' demands for pet products are also constantly changing. They not only focus on pets' survival needs but also pursue pets' happiness and quality of life. Due to the increasing prominence of pets' companionship attributes, many brands enhance consumer experience and好感度 through thoughtful designs, thereby driving the growth of related product sales.

通过谷歌搜索留痕技术，南通SEO推广公司可以帮助宠物智能用品品牌在搜索引擎中获得更好的曝光，提升品牌知名度和市场份额。

Through Google search trace technology, Nantong SEO promotion companies can help pet smart product brands achieve better exposure in search engines, enhancing brand awareness and market share.