十年H5页面推广经验分享：2024年谷歌竞价广告技巧与Falabella拉美电商机遇
十年H5页面推广经验分享：2024年谷歌竞价广告技巧与Falabella拉美电商机遇
10+ Years H5 Promotion Experience: Google Ads Techniques & Falabella's 2024 E-commerce Opportunities in Latin America
时光荏苒，2023年已悄然过去。作为拉美电商领域的领导者，Falabella衷心感谢合作伙伴们的一路相伴。在这辞旧迎新之际，让我们共同回顾2023年的精彩历程，展望2024年的全新机遇。
Time flies as 2023 has passed quietly. As a leader in Latin American e-commerce, Falabella sincerely thanks all partners for their companionship. At this turn of the year, let's review the wonderful journey of 2023 and look forward to new opportunities in 2024.
01 2023年拉美电商市场概况 | Latin American E-commerce Market Overview 2023
根据支付和商业市场情报(PCMI)最新报告显示：
According to the latest report from Payments and Commerce Market Intelligence (PCMI):
- 2023年拉美电商交易额预计突破7000亿美元
- Latin American e-commerce GMV is expected to exceed $700 billion in 2023
- 2023-2026年预计保持21%的年增长率
- Projected to maintain 21% annual growth rate from 2023-2026
- 互联网渗透率达85%，电商渗透率66%
- Internet penetration reached 85%, e-commerce penetration 66%
02 Falabella 2023年度亮点回顾 | Falabella 2023 Highlights
物流升级 | Logistics Upgrade
- 投资400万美元建设自动化仓库，订单处理效率提升4倍
- Invested $4 million in automated warehouse, improving order processing efficiency by 4 times
- 在秘鲁新建配送中心，缩短交货时间
- Established new distribution center in Peru to shorten delivery time
数字服务 | Digital Services
- 荣获"2023年美洲技术战略影响力奖"
- Awarded "2023 Americas Technology Strategy Impact Award"
跨境招商 | Cross-border Merchant Recruitment
- 成功引入华为、小米等中国知名品牌
- Successfully attracted Chinese brands like HUAWEI, XIAOMI
- 推行卖家本土化履约模式(SOF模式)
- Implemented Seller Owned Fulfillment (SOF) model
03 2024年招商政策 | 2024 Merchant Recruitment Policy
2024年，Falabella.com将向中国卖家开放智利和秘鲁两大核心市场：
In 2024, Falabella.com will open Chile and Peru markets to Chinese sellers:
- 智利电商市场：预计2024年达354亿美元规模
- Chile e-commerce market: Expected to reach $35.4 billion by 2024
- 秘鲁电商市场：预计2025年达183亿美元
- Peru e-commerce market: Expected to reach $18.3 billion by 2025
谷歌竞价广告技巧 | Google Ads Techniques
- 精准定位拉美西班牙语受众
- Precisely target Spanish-speaking audience in Latin America
- 优化移动端H5落地页体验
- Optimize mobile H5 landing page experience
- 利用再营销广告提高转化率
- Use remarketing ads to improve conversion rate
感谢您过去一年的支持，2024年让我们携手共创辉煌！
Thank you for your support in the past year. Let's create brilliance together in 2024!
