外贸流程与谷歌广告新趋势：如何实现高效推广与用户体验双赢
外贸流程的简单概括 | Simple Overview of International Trade Process
外贸流程通常包括市场调研、产品定位、寻找客户、报价谈判、签订合同、生产备货、报关报检、物流运输、收款结汇和售后服务等环节。每个环节都需要专业知识和经验积累。
The international trade process generally includes market research, product positioning, customer acquisition, quotation negotiation, contract signing, production preparation, customs declaration, logistics transportation, payment settlement and after-sales service. Each step requires professional knowledge and experience.
个人能否做谷歌推广？ | Can Individuals Do Google Ads?
个人完全可以进行谷歌推广，但需要掌握基本的广告投放技巧和SEO知识。谷歌广告平台提供了完善的工具和教程，个人用户可以通过学习逐步掌握投放技巧。
Individuals can definitely run Google Ads, but need to master basic advertising skills and SEO knowledge. Google Ads platform provides complete tools and tutorials for individuals to learn step by step.
谷歌屏蔽广告的新政策 | Google's New Ad Blocking Policies
Google近期加强了对影响用户体验的广告形式的管控，包括：
1. 遮挡页面的弹窗广告
2. 全屏插页广告
3. 需要手动关闭的广告
4. 伪装成内容的广告
去年Google共屏蔽了7.8亿条"坏广告"。
Google has strengthened control over ad formats that affect user experience, including:
1. Pop-up ads blocking content
2. Full-screen interstitial ads
3. Ads requiring manual closing
4. Ads disguised as content
Google blocked 780 million "bad ads" last year.
互动广告的新趋势 | New Trends in Interactive Advertising
Google正在尝试新型互动广告形式，如"试玩广告"，让用户在广告页面试玩60秒应用。国内也有创新案例，如《亲爱的翻译官》中的凯迪拉克互动广告，点击率高达14.16%，远高于传统广告0.3%的转化率。
Google is experimenting with new interactive ad formats like "trial ads" allowing 60-second app trials. Domestic cases like Cadillac's interactive ads in "Dear Translator" achieved 14.16% CTR, much higher than traditional ads' 0.3% conversion rate.
国内广告环境的改善建议 | Suggestions for Improving Domestic Ad Environment
1. 减少强制观看的贴片广告时长
2. 开发更多原生互动广告形式
3. 提高广告与内容的相关性
4. 建立更完善的用户体验评估机制
1. Reduce mandatory pre-roll ad duration
2. Develop more native interactive ad formats
3. Improve ad-content relevance
4. Establish better user experience evaluation mechanisms
结论 | Conclusion
无论是外贸推广还是国内营销，都应该以用户体验为核心。Google的广告改革为我们提供了很好的借鉴，只有创新广告形式，提高广告质量，才能实现广告主、平台和用户的三方共赢。
Whether for international trade promotion or domestic marketing, user experience should be the core. Google's ad reforms provide good references. Only by innovating ad formats and improving ad quality can we achieve win-win-win for advertisers, platforms and users.
