零成本APP推广指南：新手必学的SEO优化与渠道分发策略
名词解释 | Terminology
APP推广属于运营的一部分，有些公司把推广的职位叫做运营，也有叫商务的。 APP promotion is part of operations. Some companies call this position "operations" or "business development".
核心目标是通过免费或低成本方式增加软件下载量。 The core objective is to increase app downloads through free or low-cost methods.
渠道推广（重点）| Channel Promotion (Key Focus)
目前90%以上的新增用户来自分发渠道，其他渠道贡献微乎其微。 Currently over 90% of new users come from distribution channels, with minimal contribution from other sources.
Android渠道分级 | Android Channel Tiering
一线/二线渠道贡献90%+下载量，三线渠道虽少但不可忽视。 Tier 1/2 channels contribute 90%+ downloads, while Tier 3 channels should not be neglected.
上架必备材料 | Required Submission Materials
- 产品LOGO（512×512） App icon (512×512)
- 通用截图（480×800） Screenshots (480×800)
- 小米/魅族需专用分辨率截图 Xiaomi/Meizu require specific resolution screenshots
iOS推广策略 | iOS Promotion Strategies
App Store是主要渠道，越狱渠道包括： App Store is the main channel, jailbreak channels include:
- 同步推 | Tongbu
- PP助手 | PP Assistant
- 91手机助手 | 91 Assistant
首发策略 | First Launch Strategy
新版本在单一渠道独家上线2天，可获得免费推荐位。 Exclusive launch on single channel for 2 days can earn free featured placement.
支持首发的渠道： Channels supporting first launch:
- 360手机助手 | 360 Mobile Assistant
- 百度系（需企业账户）| Baidu Family (requires enterprise account)
- 应用宝 | MyApp
免费推广资源 | Free Promotion Resources
- 渠道专题活动自荐 Self-recommendation for channel feature campaigns
- ASO关键词优化 ASO keyword optimization
- 越狱渠道分发 Jailbreak channel distribution
SEO优化建议 | SEO Optimization Tips
重点优化以下关键词： Focus on optimizing these keywords:
"APP推广"、"免费推广"、"渠道分发"、"ASO优化"、"首发策略" "APP promotion", "free promotion", "channel distribution", "ASO optimization", "first launch strategy"
行业资源推荐 | Industry Resources
| 中文资源 | English Resources |
|---|---|
| 鸟哥笔记 | App Annie |
| App运营之家 | Sensor Tower |
| 36氪 | TechCrunch |
