Google推广在跨境电商招聘中的关键作用：亚马逊运营岗位竞争激烈
随着中俄贸易的深入发展和Google推广策略的广泛应用，跨境电商行业正面临新的人才招聘挑战。在当前经济环境下，亚马逊运营岗位已成为众多毕业生争相追逐的热门职位。
As Sino-Russian trade deepens and Google promotion strategies are widely adopted, the cross-border e-commerce industry is facing new talent recruitment challenges. In the current economic environment, Amazon operations positions have become highly sought-after roles for many graduates.
毕业生就业形势严峻
2023年高校毕业生规模达1158万人，创历史新高。截至4月中旬，仅约半数应届毕业生获得工作机会。跨境电商企业通过Google推广等数字营销手段扩大业务的同时，也在谨慎评估招聘需求。
Severe Employment Situation for Graduates
With 11.58 million graduates in 2023, reaching a record high, only about half have received job offers by mid-April. While cross-border e-commerce companies expand their business through digital marketing methods like Google promotion, they are also cautiously evaluating their recruitment needs.
亚马逊运营岗位竞争白热化
卖家老刘表示："在跨境电商氛围不浓厚的城市发布亚马逊运营岗位，仍收到大量毕业生简历。"这种一个岗位多人竞争的现象，凸显了毕业生就业难度加大。Google推广专业知识成为求职者的重要加分项。
Intense Competition for Amazon Operations Positions
Seller Lao Liu stated: "Even in cities with less developed cross-border e-commerce氛围, we received numerous graduate resumes for Amazon operations positions." This phenomenon of multiple candidates competing for a single position highlights the increasing difficulty for graduates to find employment. Expertise in Google promotion has become an important advantage for job seekers.
企业招聘策略转变
面对成本压力，许多企业更倾向于招聘应届毕业生。资深卖家"园长"计划招聘基础较好的毕业生进行系统培养，Google推广技能培训将成为重点培训内容。
Shift in Corporate Recruitment Strategies
Facing cost pressures, many companies prefer hiring fresh graduates. Senior seller "Yuanzhang" plans to recruit graduates with good foundations for systematic training, with Google promotion skills becoming a key training focus.
薪资水平与成本考量
深圳卖家为应届毕业生提供6000元起薪，而具备Google推广经验的要求更高薪资。企业HR表示："应届生成本约4000-5000元，而有经验者至少7000元起。"
Salary Levels and Cost Considerations
Shenzhen sellers offer starting salaries of 6000 RMB for fresh graduates, while those with Google promotion experience command higher salaries. Corporate HR stated: "Fresh graduate costs are around 4000-5000 RMB, while experienced candidates require at least 7000 RMB."
随着跨境电商行业对Google推广专业人才需求的持续增长，毕业生需要加强相关技能学习，企业也需完善人才培养体系，共同促进行业健康发展。
As the cross-border e-commerce industry's demand for Google promotion professionals continues to grow, graduates need to enhance relevant skills, while companies should improve talent training systems to jointly promote healthy industry development.
