盘石获2亿美元B轮融资：中国网盟巨头的全球化布局与移动战略
5月4日，全球最大的中文网站联盟平台盘石宣布完成2亿美元B轮融资，估值突破10亿美元大关。本轮融资由上海联创投资领投，资金将主要用于移动互联网产品开发和全球业务拓展。
May 4th - Panshi, the largest Chinese website alliance platform, announced the completion of a $200 million Series B funding at a valuation exceeding $1 billion. The round was led by Shanghai NewMargin Ventures, with funds earmarked for mobile product development and global expansion.
从代理到平台：盘石的转型之路
From Agency to Platform: Panshi's Transformation
盘石创立于2004年，最初作为互联网广告代理商年收入达8亿元。2010年，创始人田宁观察到纯代理模式的局限性，决定转型为技术驱动的广告平台公司。
Founded in 2004, Panshi initially operated as an internet advertising agency with annual revenue reaching 800 million RMB. In 2010, founder Tian Ning recognized the limitations of the pure agency model and decided to transform into a technology-driven ad platform.
为什么盘石值10亿美元？
Why is Panshi Worth $1 Billion?
1. 占据2B和移动广告双风口
盘石同时抓住了企业服务(2B)和移动广告两大增长领域。数据显示，中国网络广告市场规模已达333亿人民币，且保持高速增长。
1. Riding Two Mega-Trends
Panshi capitalizes on both enterprise services (B2B) and mobile advertising growth. Data shows China's online ad market has reached 33.3 billion RMB with sustained high growth.
2. 五大技术系统构建护城河
盘石投入400名工程师开发了DSP、RTB、SSP、AD Exchange和DMP五大广告技术系统，日均处理100亿次广告展示。
2. Five Core Tech Systems
Panshi deployed 400 engineers to develop DSP, RTB, SSP, AD Exchange and DMP systems, processing 10 billion daily ad impressions.
全球化战略布局
Global Expansion Strategy
盘石已与全球20多家广告交易平台建立合作，包括Google DoubleClick和InMobi等。其移动网络覆盖全球240个国家，拥有10万个移动APP资源。
Panshi has partnered with over 20 global ad exchanges including Google DoubleClick and InMobi. Its mobile network spans 240 countries with 100,000 mobile app resources.
2015年重点战略
2015 Key Strategies
- 深耕移动游戏和APP分发市场
- 进军电商广告领域，服务全球TOP100电商品牌
- 扩张销售团队至1000人，建立100家核心代理商
- Deepen presence in mobile gaming and app distribution
- Enter e-commerce advertising serving global top 100 brands
- Expand sales team to 1,000 and establish 100 core agents
随着移动互联网广告市场持续爆发，盘石此次融资将加速其全球化进程，有望成为中国版的"Google AdSense"。
With the mobile internet ad market booming, Panshi's funding will accelerate its globalization, potentially becoming China's answer to Google AdSense.
