东南亚跨境电商蓝海：Shopee如何助力中国卖家成功出海
东南亚跨境电商蓝海：Shopee如何助力中国卖家成功出海
Southeast Asia Cross-border E-commerce Blue Ocean: How Shopee Helps Chinese Sellers Succeed Overseas
中国河口海关的繁荣景象是中国与东南亚市场跨境贸易的生动写照。经营东南亚市场的跨境卖家张平（化名）记录下了这一盛况："越南的拖箱客越来越多，都排到边检大楼门口了，队伍一眼看不到头。"
The bustling scene at China's Hekou Customs is a vivid portrayal of cross-border trade between China and Southeast Asian markets. Cross-border seller Zhang Ping (pseudonym) documented this phenomenon: "More and more Vietnamese box-pullers are queuing up, stretching all the way to the customs building."
01 流量红利：直播与社交媒体营销
01 Traffic Dividend: Live Streaming and Social Media Marketing
据eMarketer发布的《2023年全球零售电商预测报告》显示，东南亚仍是电商规模增长最快的地区之一。Shopee在东南亚电商市场展现流量优势，去年8月吸引约5.2亿移动和桌面访问者。
According to eMarketer's "2023 Global Retail E-commerce Forecast Report", Southeast Asia remains one of the fastest-growing e-commerce markets. Shopee demonstrates strong traffic advantages, attracting approximately 520 million mobile and desktop visitors in August last year.
Ulike线上业务负责人Yvonne分享道："去年在Shopee的12.12大促活动中，我们店铺的全站点销售额超过了平日的16倍。"
Yvonne, head of Ulike's online business, shared: "During Shopee's 12.12 promotion last year, our store's sales across all sites exceeded 16 times the usual daily sales."
02 物流优化：本地化履约服务
02 Logistics Optimization: Localized Fulfillment Services
Shopee的本地自有物流SPX Express覆盖范围目前已超90%，六成订单在东南亚消费者下单后3天内即可送达。
Shopee's local logistics service SPX Express now covers over 90% of areas, with 60% of orders delivered within 3 days after purchase.
出海母婴品牌Boboduck表示："通过Shopee本地化履约服务直接从海外仓发货，不仅可以降低物流运输成本，还能确保消费者更快速地收到商品。"
Cross-border maternal and child brand Boboduck stated: "Using Shopee's localized fulfillment service to ship directly from overseas warehouses not only reduces logistics costs but also ensures faster delivery to consumers."
03 支付创新与消费者洞察
03 Payment Innovation and Consumer Insights
根据谷歌和淡马锡联合发布的报告，数字支付在东南亚市场的渗透率已超过50%。Shopee PayLater单量在2023年实现60%增长。
According to a joint report by Google and Temasek, digital payment penetration in Southeast Asia has exceeded 50%. Shopee PayLater orders grew by 60% in 2023.
Maono闪客团队表示："我们从Shopee平台收到的反馈显示，超过95%的消费者对我们的产品表示满意。"
The Maono team stated: "Feedback from Shopee shows that over 95% of consumers are satisfied with our products."
展望2024年，Shopee将继续为跨境卖家提供一站式电商生态服务，助力他们在东南亚市场实现更大增长。
Looking ahead to 2024, Shopee will continue to provide cross-border sellers with one-stop e-commerce ecosystem services to help them achieve greater growth in the Southeast Asian market.
