欧盟税改新政策下，海外仓卖家如何抢占跨境电商红利？
欧盟税改新政策下，海外仓卖家如何抢占跨境电商红利？
How Overseas Warehouse Sellers Can Seize Cross-border E-commerce Opportunities Under EU Tax Reform?
关键词：跨境电商 SEO、欧盟税改、海外仓优势、谷歌竞价推广
Keywords: Cross-border e-commerce SEO, EU tax reform, Benefits of overseas warehouses, Google Ads
图片来源：图虫创意
Image source: Tuchong Creative
继"螺旋大法"之后，"吴三柜打法"亦现跨境江湖，层出不穷的新鲜玩法将跨境卖家卷成了"慈善家"。这不，7月1日欧洲税改新政策实施之后，跨境卖家又增加了一项合规化成本...
Following the "spiral method", the "Wu Three Cabinets strategy" has also emerged in the cross-border arena. The endless stream of new tactics has turned cross-border sellers into "philanthropists". With the implementation of the new European tax reform policy on July 1st, cross-border sellers now face additional compliance costs...
一、跨境电商"内卷"现象
1. The "Involution" Phenomenon in Cross-border E-commerce
"内卷"这个词原本只是在高校里面流传，但如今已蔓延到各行各业，包括跨境电商。原意为某个领域里发生了过度竞争，导致人们进入了相互倾轧、内耗的状态。
The term "involution" was originally only circulated in universities, but has now spread to all walks of life, including cross-border e-commerce. It originally meant excessive competition in a certain field, leading people into a state of mutual suppression and internal friction.
二、欧盟税改对海外仓卖家的利好
2. Benefits of EU Tax Reform for Overseas Warehouse Sellers
此次欧洲税改政策进一步肯定了海外仓卖家的优势。据了解，欧盟新税改实施之后：
The latest European tax reform policy further confirms the advantages of overseas warehouse sellers. According to reports, after the implementation of the new EU tax reform:
- 简化了电子商务增值税规则
- Simplified VAT rules for e-commerce
- 终止低于22欧元的进口增值税豁免政策
- Terminated the VAT exemption policy for imports below €22
- 废除远程销售起征额
- Abolished the threshold for distance sales
三、如何攫取2021年海外仓红利？
3. How to Seize the 2021 Overseas Warehouse Dividend?
对卖家而言，使用海外仓的好处显而易见：
For sellers, the benefits of using overseas warehouses are obvious:
- 增加曝光率，提升售价
- Increase exposure and improve pricing
- 提升时效和销量
- Improve delivery time and sales volume
- 扩展品类
- Expand product categories
- 降低物流成本
- Reduce logistics costs
四、谷歌竞价推广功能解析
4. Analysis of Google Ads Features
在跨境电商推广中，谷歌竞价广告(Google Ads)是获取精准流量的重要工具，主要功能包括：
In cross-border e-commerce promotion, Google Ads is an important tool for obtaining precise traffic. Its main features include:
关键词定位：精准匹配潜在客户搜索意图
Keyword Targeting: Accurately match potential customers' search intent
受众定位：基于兴趣、 demographics等定向投放
Audience Targeting: Targeted delivery based on interests, demographics, etc.
智能出价：自动优化广告投放策略
Smart Bidding: Automatically optimize advertising strategies
五、2021年跨境电商SEO优化建议
5. 2021 Cross-border E-commerce SEO Optimization Suggestions
1. 多语言优化：针对目标市场进行本地化内容创作
1. Multilingual Optimization: Create localized content for target markets
2. 移动端优先：确保网站在移动设备上的良好体验
2. Mobile-first: Ensure good website experience on mobile devices
3. 结构化数据：使用Schema标记提升搜索结果展现
3. Structured Data: Use Schema markup to improve search result display
